Innovating Through Artistry

Posts Tagged ‘The Do it Yourself Artist’

The DIY Artist

In Entrepreneurial Tool Box, Interesting Articles, The Idea on September 26, 2008 at 3:30 am

Written by Kamal Sinclair

Kamal Sinclair is a professional artist and consultant, who works to balance the creation and business of art. Currently, she is the Executive Director of Strategic Arts Consulting and is working with Fractured Atlas on the expansion of their Professional Development Program. She is interested in empowering artists and arts organizations with business knowledge through entrepreneurship seminars, business planning workshops, situational analysis, and strategic planning.

As we have all witnessed, the world has been “re-created” by the exponential growth of the web and technology. The Internet has fundamentally changed how we conduct business, socialize, and manage our lives. Rapid advancement and exponential increases in global communication have created an entirely new competitive environment for most industries. Older companies are restructuring to remain competitive and newer companies are emerging to meet the unprecedented demands of the “information age” customer. The cost of producing and distributing products and services has decreased so dramatically in some industries that traditional supply chains have shorten or rerouted through new intermediaries. Artists and arts organizations have not escaped these changes.

Traditionally, artists were tasked with developing their craft, then “auditioning” or “presenting” for an intermediary such as a film studio, theater company, record label or gallery. The intermediary would often invest in the continued development of the artist’s work, prepare it for the marketplace, expose it to an audience and sell it for a profit. The same model persists in the not-for-profit arts sector, except that raw talent is cultivated by organizations that received philanthropic funding or government support. Regardless of whether the middle man is for-profit or not-for-profit, they both operated a supply chain in which artists audition for their “big break.” Read the rest of this entry »