Innovating Through Artistry

Posts Tagged ‘Kelly Penick’

Stop and reflect on YOU, for once….

In Emotional Intelligence, Entrepreneurial Evolution on January 11, 2009 at 7:47 am

This blog post was written by student entrepreneur Kelly Penick from Appalachian State, in Boone, NC
This is a MUST READ entrepreneurial-training 101 break-through-moment post! Congrats Kelly!!

Picture of: Kelly Penick, Student Entrepreneur
Owner of: All About Beauty by Kelly

Unfortunately I am not opening this entry to talk about an extensive and necessarily financially rewarding marketing campaign. My last post put forth some detail on my first marketing campaign for All About Beauty by Kelly, and how I, Kelly Penick, was to go about that process. I did have some responses to the $35 facials, and was able to make some extra money, but I found a richness of mind and experience far outweighing my experiences from the marketing campaign.

I am glad to say that I have experienced a very rich December by the fact that I was rewarded with deep reflection and personal awareness. I want to share with you what has personally occupied my feelings the last month, and how those emotions tended to govern my behavior and outlook. My behavior and thoughts about the spa were greatly impacted by feelings of anxiety and through these feelings I did learn a lot about myself, and what I was presently doing and feeling in the spa.

If I could take one word to describe December, I would claim the word “insecurity” as most appropriate. As I move forward with some of my career goals, I feel it is only natural to feel anxiety and uncertainty because the actual progression forward brings about new obstacles and the way you deal with these barriers is what defines where you are going and what you ultimately accomplish.

I have moved forward in many ways in the year 2008. I feel a huge hurtle was in getting my license to be an Esthetician in North Carolina. Once I had this certification, I sought out a spa facility in which to perform my services. There were many emotions associated with this search for a facility because my original hopes were to own a day spa and work in the spa as well as run it. Over the summer as I pursued this, I was faced with opposition from the present owner of this particular spa, and was emotionally upset at how she reacted to my proposing to buy the spa from her. It was concern on her part that I am too young to own a spa at this time because I am still in school full-time, the fact that I have not owned a spa before, and I just received my Esthetician’s license.

I didn’t look at this experience negatively though. While it certainly wasn’t fun to go through, it taught me more about myself, and what I am going to face as a young female trying to own a business and still be in school. I want to own a spa badly and have had this dream for four years now. The owner’s reaction only fueled the fire in terms of increasing my determination to pursue having a business of my own. I realized after that day I met her, that I was still going to embrace the value of my license and ability to fulfill my dreams even though I was pushed up against a barrier of bitterness when dealing with this owner.

Happily, I settled into a day spa where I could rent space to perform my services and still learn how to run my own business. This set-up allowed flexibility for me because I do still have a college major that I am fulfilling and my time needs desperately to be based between the commitments I have to Appalachian State University and the commitments I have to myself to support my business concerning the spa. Now, I find it very easy to type what I just did about balancing some of the significant priorities I have in my life right now, that being my education and the business, but 90% of the time it is easier said than done. I feel that this balance is of great importance to me now and will always be as I take on more responsibilities and initiatives to be a successful entrepreneur.

With this position where I rent a room from a day spa owner, I have the opportunity to bring in my own clients and choose the times in which I am available to work at the spa. I struggled once again to maintain balance as to when I could govern my time in the spa. This struggle was due to my expectations of how I initially thought I was going to be present in the spa just as I had planned it on my agenda, and the reality of my scheduling couldn’t be fulfilled as much as I had thought.

My commitments to Appalachian through the hours I spent in class, along with homework, proved to be challenging as well as my duty to lead a student organization. By missing more time in the spa then I had thought, I experienced performance anxiety when I was set to go into the spa for a treatment/treatments. In my mind, if I could not be present frequently and have several appointments in one week, I grew nervous about my ability to produce a quality treatment to a client because I wasn’t experiencing actually performing the services several times a week in order to keep my confidence level where I wanted it to be. It is not that I would have negative responses from clients because they were disappointed in the service or their experience, not the case at all, it was I who felt I was not performing to the best of my ability because I wasn’t fulfilling my original plan of being present and working in the spa as much as I had initially expected.

So, as this anxiety and uncertainty matured, I developed a negative opinion of myself and what I was attempting to do. I was aiming to be experienced as an Esthetician and business owner, and yet my work became less and less appealing and I started avoiding it. I had worked diligently this summer to receive my license as an Esthetician and persistently lined-up a place to operate in as an Esthetician so that I could start a business.

But, my natural response to these feelings was one of often times waking up on the mornings I was to go into the spa, and having a fear of functioning and performing my best as an Esthetician and business-woman. The repetition of this feeling quickly made me lose confidence in what I was doing and even wonder if I had approached obtaining my license and running a business appropriately at all. “Was I really too young to pull this off? Could I dedicate the necessary time I needed to, in order to grow this business and experience what I needed to so that I could move onto the spa resort and vineyard?”

What I mean is, had I not fully prepared myself for a productive lifestyle in which I could juggle a business, school, family, and a personal life? I couldn’t tell you how many times those questions went through my mind. I was very quickly convincing myself to be inadequately playing the role of the Esthetician and business owner. Well, this question doesn’t have a concrete answer I found out because I can’t predict the future and honestly you have to live your life and attempt to do your best as you face new barriers in anything new you attempt to accomplish or learn.

I had realized earlier in this entrepreneurial journey that this anxiety and insecurity was making its way quickly into my thoughts and feelings and yet I had no clue as to how to tackle it. Thankfully, I communicated my feelings of insecurity to my family and friends relatively soon, as a way to find advice and comfort in dealing with the unsettling emotions behind such insecurity. Their advice on what I was going through largely focused on my needing to realize an appreciation for uncertainty in facing new challenges, and yet also finding out how I could work with my feelings of anxiety to move forward and tone it down if and when it shows up again in my thoughts and feelings.

I did embrace what they were saying and what I value the most is how this anxiety and insecurities helped me discover more about Kelly. I now feel there is significant value behind self-awareness. Having that awareness allows you to do a thorough inspection of you as a person. This inspection includes insight into you mentally, physically, spiritually and emotionally. It is like doing a 180 on what you want, desire, think, and actually do.

Based on this experience and many I know to come, what I take away from all of this is that I will seek to always have a self-awareness about what I am doing, thinking, and feeling so that I extract more value from my every experience.

Marketing “All About Beauty” by Kelly

In Entrepreneurial Tool Box, Health & Wellness, Marketing on November 14, 2008 at 3:15 am

Kelly Penick is a sophomore at Appalachian State University in Boone, NC. Kelly has been blogging about her experiences starting her business. To read more of Kelly’s blog posts go to the category cloud and look under Health and Wellness.

Promoting Now For Future Returns written by college sophomore Kelly Penick

I have been thinking about different ways to expand awareness of my name and business on campus. Since my parents have a local business, the Penick name does have familiarity and professional recognition in Watauga County. I want to take my last name and tie it in with not just a construction business, but also now an esthetics business, “All About Beauty by Kelly.” Since I am still new to the business and building in revenue, I have my business cards that I developed through Vistaprint. This is the only logo design associated with me at this time. The design is simple but I feel expresses my personality as a girly female, as well as looking fabulous with a beauty emphasis. Check out the end of this post to get a glimpse at the design!

My thinking is that if I promote a special on facials during November and December, I could get not only increased business traffic due to the significant price reduction for a treatment during this stressful end of semester/exam time, but also the potential for future clients and repeat business..

I want to specifically use my status as a student to my advantage, and promote myself through the Assoc. of Student Entrepreneur’s Club. It is a highly recognized student organization, and if I were an outsider to campus, and not affiliated with a club, I could not promote my own career here. Fortunately there are many females on ASU’s campus, all of whom I could target, ranging from the student body, faculty, and administration. Having exposure to all of these different levels would help me greatly in the way of advertising. I know several people in Boone because this is my home town, and conveniently, the same location of my university campus.

I feel that by beginning this promotion in the middle of November, I could take it on into December and promote the experience of having a European Facial, as something wonderfully relaxing at a time when everyone is moving into the hectic holiday season, and in the case of the students and professors, into the stressful time of college exams.

I intend to make this promotion known largely through mass campus-wide emails. I have to look further into that process and see if I am capable of reaching all potential females that I would like to reach by this method. When I promote myself off campus, I will make use of my business cards and flyers in local businesses. As opposed to clients paying the standard $70 for a European Facial, they would pay $35 during this promotion. Although my profit per facial would be substantially reduced, I believe the benefits to my business through the increased cliental, and hopefully, repeat business along with word of mouth advertising from satisfied clients would provide for future growth and profitability.

Right now I am taking advantage again of my own ASU email account and also facebook friends. The use of the internet is my most cost-effective tool for getting this promotion out. I have ordered 250 more business cards that I can also place in local businesses that primarily employ females.

In my next post I will have run the promotion for about a month and I will be able to share with you what the best promotion method proved to be, due to the most responses. I am interested to see where the most responses will come from: since I am targeting students, faculty, close friends and family.


A Sophomore’s Summer Building a Business

In Employees, Entrepreneurial Evolution, Health & Wellness, Marketing, Risk on September 30, 2008 at 8:06 pm

Kelly Penick has written a few articles on this blog. Here is another post about her progress building a business as a sophomore in college. I began working with Kelly, as one of her advisors, last year. Here are links to some of Kelly’s other posts to learn more about her journey.
My First Try at Buying a Business
Jumping Off a Cliff Daily Towards My Future
Her Passion: From a Freshman at Appalachian State, Boone, NC

By Kelly Penick

Oh the click of the time clock on Wednesday, August 20th, 2008 to 10am. This moment was my 600th hour of education at Artistic Academy—and my moment declaring my completion. What a wonderful feeling to turn my timecard in for the last time.

I have to say that my leaving the Artistic Academy was bittersweet. I had grown close to one of the instructors and adopted her as one of my grandparents. Her hugs and loving words meant the most as we did our final toast with diet squirt cola and I hit the road for Raleigh. My mom and I were on our way their to take one of my state board exams.

As I rode along I reflected on the last few months. One of the goals that I can fondly look back on is one of the instructors saying that the Esthetician course takes 4-4 ½ months to complete and I was able to beat the clock and make it all happen in 3 ½ months. Read the rest of this entry »

Her Passion: From a Freshman at Appalachian State, Boone, NC

In Emotional Intelligence, Entrepreneurial Evolution, Health & Wellness, The Idea on May 14, 2008 at 8:53 am

Kelly Penick is a remarkable young lady. I met her at the CEO conference where I was one of the keynote speakers. Kelly asked if I would help her develop her business concepts and serve in an advisory capacity on her journey to building her dream. Kelly is starting her venture at almost the same age I started mine. It is exciting to help someone so young with as much determination and drive to excel as Kelly.
My name is Kelly Penick and I am a freshman at Appalachian State University. During my sophomore year of high school, I decided I wanted to become a female entrepreneur and influential businesswoman. I have been exposed to various resorts, spas, and luxury hotels during my lifetime, and the experience has always been personally rewarding. Not only have I received wonderful spa treatments, but have experienced a wonderful night’s sleep on numerous occasions, experienced fine dining, and felt a since of comfort and peace while visiting these facilities.

When I was able to associate the hospitality industry, and more specifically, the hotel & spa industry, with such positive feelings, I discovered my entrepreneurial passion. Would you not love the feeling of ownership of a facility that works to make every second of the day feel relaxed and provide an environment for one to be totally pampered? I thought so, because I can see myself setting back and indulging in these services and appreciating this very atmosphere myself!

In conjunction with my appreciation for the resort, hotel and spa industries, I am also extremely fond of the Golden Age of Hollywood. My own personal attachment to this time period in filmmaking ranges from about 1936-1960. I consider the classics in film to have been made during this age and I confidently say that my favorite actors and actresses are from this era.

It is through the images of legends such as Cary Grant and Grace Kelly that I wish to bring back a timeless age of film with all of its glamour, romance and sophistication, to the modern day luxury resort and spa arena. Guests of the resort will experience elegance unparalleled to any other resort. They will be encompassed by a feeling of old Hollywood glamour and its glittering appeal as they enter a world resembling a film’s movie set/furnishings and the aesthetic appeal of that time.

My family is most involved in my life and since I have grown up with parents who are entrepreneurs, I have difficulty seeing myself working for anyone but myself. The knowledge and experience I have received through my family encourages me to set high standards professionally and personally.

Having grown up in a family business, I see myself as a leader and individual who knows what I want out of my career, as well as someone who has been blessed with a vision and drive to make these dreams a reality. My desire is to have the means and ability to not only provide the finest of cuisine, spa treatments, and atmosphere to my clients, but also give to be able to give back to the betterment of the human race.

Over the years I have had family members who have been victims of Alzheimer’s disease and for those who are familiar with Alzheimer’s scope of influence, the family as well as the victims experience distressing emotional and physical burdens. As this disease makes itself more prevalent in today’s society, I seek to be at the forefront in support of the latest research and development, to potentially combat and restrict the disease’s prevalence in society and hopefully provide consolation for families and individuals who have fallen victim to this degrading disease.

The Alzheimer’s Association has several fundraising events that take place annually, such as the Rita Hayworth Galas, in honor of the beautiful screen legend who suffered from Alzheimer’s in her later life. I would love to see my own luxury resort as a facility where such galas could be hosted, and know that I have a hand in helping to aid those who must deal with this most distressing illness.

I look most forward to specifically two aspects of the resort in particularly. There will be a ballroom in the resort, and within that ballroom I wish to have ballroom dancing and elaborate charity events and galas as mentioned before. I also look forward to my involvement with the guests and members of the resort. I can actually see myself walking into the resort each day and interacting with the employees, visiting clients and members of the resort. Since the resort’s atmosphere will instill a sense of relaxation and ultimate luxury, I anticipate clients saying to me: “I feel wonderful, and I thank you for providing such an inviting and rejuvenating destination for my relaxation and comfort.”

At this time, in between semesters at Appalachian State University, I am embarking on obtaining my certification as a licensed Esthetician in North Carolina. This will be the most developed exposure I have received as yet in the Aesthetics industry, and about which I am most anxious and excited. While fulfilling this program, I will be working with valuable mentors to help me develop a logical 3-year plan to become a business owner while obtaining my college degree.