Innovating Through Artistry

Posts Tagged ‘Claudine Hellmuth’

Small Business Expert Takes Notice of Artist as Entrepreneur

In Art, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box, Interesting Articles, WEBSITES & BLOGS on September 8, 2008 at 7:30 pm

This article appeared on The American Express Open Blog Forum on August 20, 2008. It is written by Steve King who is a member of The Small Business Trends Experts Network. He is also a partner at Emergent Research, a research affiliate at the Institute for the Future, and senior fellow at the Society for New Communications Research. He is a co-author of the Intuit Future of Small Business report series, which is a three-part study that examines significant trends affecting small business over the next decade. Steve also blogs at Small Biz Labs. Thank you Barry Moltz for passing this along!

From jazz musicians to painters, a growing number of artists are choosing to become entrepreneurs. Artists do this so they can pursue their artistic passion and pay the bills. And while making a living as an artist continues to be difficult, 3 broad trends are combining to create new opportunities for artist entrepreneurs:

1. Consumer interest in unique, one-of-a-kind or handcrafted products is growing, broadening the market for works of art.

2. The Internet is creating new and effective methods for tech savvy artists to find an audience – and for art buyers to easily find art that interests them.

3. Technology is reducing the costs of producing many types of art, allowing artists to price at levels that attract new buyers and expand the art market. Technology also gives artist entrepreneurs the ability to create and manage small businesses with multiple revenue streams. This greatly increases the likelihood they will generate enough revenue to succeed.

Collage artist and illustrator Claudine Hellmuth is a good example.
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