Innovating Through Artistry

Posts Tagged ‘Attracting an Audience’

Attracting Your Audience of Critics and Fans

In Emotional Intelligence, Entrepreneurial Tool Box on August 22, 2008 at 7:24 pm

A couple of days ago I received an email from a former employee that sparked today’s post. At the time she worked for me, this particular individual was a recent college graduate, a musician. Like most of the artistic types I hired, she had very little knowledge of business but was willing to learn. However, as our relationship at work progressed I could tell she was disturbed by the fact that besides having many loyal customers we also had some harsh critics.

Now fast forward a number of years to the email I received from her the other day– here is what she said:…. The last thing I wanted to share is what I got out of working for you. I developed a real passion for serving customers. I’ve taken that into everything I’ve done since, and creating raving fans has been a cornerstone of everything I have done in business.

I can remember at that time that you had many critics and I used to think that was a bad thing. And I felt badly for you because I knew how committed you were. Now I know that where you choose to stand up and be a leader, the critics will follow…and so will the fans.
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