Innovating Through Artistry

Archive for the ‘Entrepreneurial Tool Box’ Category

Is this a joke?

In Author: Lisa Canning, Current Events, ENTREPRENEUR THE ARTS, Interesting Articles, Outside Your Comfort Zone on September 22, 2009 at 10:16 am

I have read and re-read these two blog posts- one by ultra conservative art critic, Roger Kimball, and the other written by film maker, Patrick Courrielche, about The NEA working closely with the White House. I simply don’t understand what the hoopla is all about? What? Our government IS NOT ALLOWED to try and become more innovative and actual effectuate change in the country as a result?

NO. We can’t have that!

What’s so wrong with having an agenda? What’s wrong with the arts being vehicles for additional reflection on an issue, revealing deeper meaning to key messaging and shedding a bright light on agendas? That’s not ‘Partisan’ or ‘Socialism.’ That’s passion.

WHO IN LIFE DOES NOT HAVE AN AGENDA? Agenda’s are a part of life- they run our meetings efficiently and they allow us to know where someone stands. Can’t we learn to WORK TOGETHER with all our agenda’s? Can’t we learn how to compromise and appreciate different points of view? Does it all have to be about conquering and overpowering? What about sharing ideas and leveraging combined strengths ethically to create a truly awe inspiring win-win?

Where is the open mindedness this country needs to utilize the power of the arts in new ways going to come from? It is going to take a village…… Who is going to build that bridge to the White House? Could it be you and me?

Sit down and let these two reads strengthen your resolve and faith in just how innovative the arts really CAN BE- RIGHT NOW. President Obama gets it. There IS Hope and it DOES float.

Remember the rules that apply to true revolutionary change: Step #1 dismiss it, ignore it, turn your back on it, Step #2 rebel violently against it (I think these articles reflect this point of view- and how) Step #3 Fully embrace the change and accept it as if it were the standard and expected all along.

As I see it– this is really good news. The call to the battle field has rung. We are in the beginning of Step #2.

So, will you join me on this battle field and support Innovating Through Artistry?

For God’s Sake– please won’t you join me and help me?

I have a box of home made machetes if you prefer to imagine our joint combined efforts more akin to beating back the bushes together discovering what happens when we use our imaginations to help others deepen their own– its amazing but they usually become more of who they are and hopefully more tolerant and open minded. Pigs really can fly. Minds and hearts can open and change. Peace can be reached. Interdisciplinary collaboration is our future. Our economic life-line is arriving- its finally almost here…. but not without you. I need you to join me- actively.

What can you do to start a dialogue with your village- your army of friends, fans and family, about ETA’s point of view? What’s your ETA to Entrepreneur The Arts? Are you ready to serve and discover how you too can make a difference? And YES, THIS IS MY AGENDA! Someone, please tell me what is wrong with it? I am trying to create a win-win-win-win-win….. and another win. There ARE ways to do this. Business as Art, Government as Art and The University as Art do mix- this combination offers loads of feature and benefits for artists to deliver, just like the taste of oil mixed with vinegar does. But all this starts with you sharing a vision– one that will help the world find a new way to perceive and utilize the strengths of your gifts.

Explosive New Audio Reveals White House Using NEA to Push Partisian Agenda written by Patrick Courrielche. Patrick Courrielche is a filmmaker, marketer, and art community consultant based in Los Angeles.

And also from the ULTRA conservative U.S. art critic and social commentator, Roger Kimball. National Endowment for the Arts Renamed National Endowment for Propaganda. Stay Tuned. “This is Only the Beginning.

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Creating Critical Mass – Making the Cultural Connection

In Author: Lisa Canning, Current Events, Networking, WEBSITES & BLOGS on September 19, 2009 at 5:56 pm

Received this email from the Executive Director of The Fresno Coalition for Arts, Science and History and thought all of you would be interested in their “Creating Critical Mass” Project…
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Any effective social movement throughout time can be traced to 3% of the population working together to make it happen – critical mass. In Fresno that’s 15,000 people. 15,000. Not that many people really. We can get 15,000 people united to the cultural arts.

If we had 15,000 people connected and engaged in a thriving cultural arts sector we would have a very different place to live.

Imagine what we could do.

At this year’s Cultural Arts Conference on 10/2, we, the cultural arts providers, community, business and public leaderships dedicated to a thriving cultural community, come together to create our 3% and mobilize behind our first Critical Mass project – the Fresno centralized event calendar.

Go to www.fcash.org. The cost is only $45 for the day, $65 if you want to go to the Funders’ Breakfast.

We’re also trying a grand experiment – the morning State of the Arts session is being done Pecha Kucha style! No one that we know of has ever done a part of a conference Pecha Kucha style. Kiel and Travis are moderating it and it will either be a fabulous success or a major flop.

Come. Be a part of making something amazing happen.

Cynthia Cooper
Executive Director
Fresno Coalition for Arts, Science & History
1401 Fulton Street, S-904
Fresno, CA 93728
559-286-8282 Cell
559-485-1100 Fax
ccooper@fcash.org
http://www.fcash.org

10/2 Third Annual Cultural Arts Conference
Creating Critical Mass – Making the Cultural Connection
Fresno Coalition for Arts, Science & History
1401 Fulton Street Suite 904 Fresno, CA 93721 United States
559-485-1100
info@fcash.org
http://www.fcash.org

Chicago Arts Incubator at Flourish Studios

In Author: Lisa Canning, Entrepreneurial Evolution, Entrepreneurial Tool Box on September 19, 2009 at 3:44 am

StarvingArtist©2009Flourish Studios Opens New Incubator Program to Turn Local Artists Into Successful Entrepreneurs

Flourish Studios, in association with Entrepreneur the Arts®, to offer retail space and intensive marketing and selling training at no cost to Chicago artists. The Flourish Artisan Program aims to give creators of all disciplines the tools they need to make the “starving artist” a thing of the past.

Chicago, IL – September 17, 2009 – Flourish Studios, in association with Entrepreneur The Arts®, is proud to announce a unique new artist development program tasked with helping local artists of all disciplines become thriving entrepreneurs. The Flourish Artisan Program gives visual artists a home on the Flourish retail floor, as well as intensive sales and marketing training at no cost to help simultaneously achieve their highest creative and business potential.

Founded by Dr. Julia M. Rahn, Ph. D., Flourish Studios is a multi-faceted learning gallery and retail space in the heart of Lakeview focused on building life skills to live our very best life. As a Clinical Psychologist with more than ten years experience helping people meet their individual goals, Dr. Julia created Flourish to be a relaxed oasis in an otherwise chaotic world, where clients can learn to create positive change at their own pace using the methods they find most inviting.

“It only made sense that Flourish would be the perfect home to launch this vital new program that aims to cultivate a new era of entrepreneurship and personal change in the Chicago arts community,” Dr. Julia said. “We believe that life is an ongoing creative project, and we’re looking forward to giving more people the means to find success through mindful self-expression.”

Accepted artists will be given space on the thriving Flourish retail floor to sell their work at a 50/50 profit split. To aid their new venture, artists will also receive a free marketing and business course with Entrepreneur the Arts® founder Lisa Canning on the intricacies of creating, branding and selling a viable product in today’s marketplace. There is no cost to the program, though creators will be expected to work 5 unpaid hours weekly in the Flourish retail space, to develop sales experience and market recognition for their emerging brands.

Upon completion of the Flourish Artisan Program, participants will get the chance to extend their relationship with Flourish via a low rent model of $100 and up for truly high end floor space for their product. This allows artisans to continue developing their independent business and credibility with the rare benefit of having a brick and mortar retail home.

To host this one-of-a-kind program, Flourish and Dr. Julia turned to Entrepreneur the Arts® founder Lisa Canning, an accomplished entrepreneur, artist and educator whose resume speaks for itself. Over the last twenty five years, Canning has created not one, but six multi-million dollar ventures, ranging from real estate property management to a musical mail-order and rental business. Her current venture, Lisa’s Clarinet Shop, now requires only 20 hours a week to produce a six-figure income. As a renowned clarinetist, Canning also understands the unique challenges that face artists in their respective communities. With her next wave of ventures, Canning has turned her attention to sharing that experience with artists-on-the-rise. The first of these, Entrepreneur The Arts®, is an innovative training resource for artists, corporations, universities and governments that can be found on-line at http://www.EntrepreneurTheArts.com.

“I hold a passionate belief that the ‘starving artist,’ need no longer exist,” Canning said. “It’s an antiquated concept. In fact, artists are in the perfect position to prosper. The personal discipline and integrity that the arts foster give creators an automatic head start on the skills necessary to create a viable independent business. My goal is simply to show them how to wield those powers for the greatest good and, hopefully, the greatest profit.”

The Flourish Artisan Program is the first in a series of outreach initiatives designed to spread Canning’s bold battle cry for creators to Entrepreneur the Arts®. It’s not just a name, it’s a call to arms for those millions of starving artists to change the way they create, promote and sell so that they need starve no longer. The partnership between Lisa Canning and Dr. Julia Rahn will culminate in the Fall 2010 launch of the Institute for Arts Entrepreneurship™ at Flourish Studios. This fully accredited two-year training program is focused on artistic venture creation and servant leadership. Canning developed the Institute for Arts Entrepreneurship™ to fill a void left by most liberal arts academies, which emphasize the creative work without addressing the realistic concerns of turning that work into a sustainable lifestyle.

The Flourish Artisan Program starts it’s first wave of classes on October 5, 2009. Artists are encouraged to contact Lisa@EntrepreneurTheArts.com or call 847-774-2938 for more information on how to apply. For more information on Flourish Studios and their full calendar of programs, visit them on the web at http://www.ICanFlourish.com.

Contact:
Lisa Canning, founder
Entrepreneur the Arts®
847-774-2938
http://www.EntrepreneurTheArts.com

Big hearts come from Art

In Author: Lisa Canning, Creative Support, Emotional Intelligence, Leadership, Outside Your Comfort Zone, Writing on September 18, 2009 at 5:25 am

Let Your Heart SoarWhat the world needs more than ever is to discover who we are.

Do you know who you are?
Still holding your one-way ticket there?

Big hearts come from Art.
YOUR IMAGINATION won’t dream small.

Wear your art on your sleeve with me.
Let me see you soar into the person you most want to become.

Today was a great day…. how about for you?

Fractured U. – School’s in Session

In Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box on September 17, 2009 at 4:55 pm

Last year Fractured Atlas piloted Fractured U. as a simple series of introductory online business courses that address the emerging needs of artists and arts managers. Now, after conducting surveys, interviews and putting a callout for proposals for artist tailored courses, they have a new improved line-up of offerings.

Currently, Fractured U has three core introductory courses available:

Professional Identity Demystified – At this point in your life, you have probably tried to answer the question: “Who am I?” many times over. If you’ve been successful enough to figure out that you are a creative professional, then you’ve already made huge strides towards demystifying your professional identity. However, there is more work to be done. This course walks you through some basic steps to clarify your professional identity that will lay the foundation for all the strategic planning work to come.

Marketing Demystified – As an artist or arts organization, you have to be able to market your creative offering. And, since you’ll be competing with other art professionals, as well as every other place people spend their discretionary income (e.g. restaurants, bars, clubs, movies, amusement parks, sporting events, etc.); you need to make sure your efforts are targeted and compelling. This is an introductory course that will explain marketing basics like market research, segmentation, positioning, pricing, distribution, promotion, and designing your creative offering.

Fundraising Demystified – Producing art is generally not inexpensive. We as artists need money to survive and to make our art. But many of us don’t always have full-time, salaried jobs or trust funds. So, how do we go about paying for the work that we want to produce? We fundraise! This course is an introductory course that breaks down the overwhelming world of fundraising into very manageable concepts and tools.

Over the fall semester Fractured Atlas will gradually launch more advance courses on topics such as:

Social Media Marketing

Shopping Your Screenplay

Presentation Venues

Board Development

Agency

Organization Management

Advanced Fundraising

Accounting

Art Access

Becoming a Legal Business Entity

Check out the new and improved Fractured U. They are a great organization doing meaningful work.

Meet me in the land mine field…

In Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Evolution, Entrepreneurial Tool Box, Leadership, Marketing, Money, Networking, Outside Your Comfort Zone on September 15, 2009 at 11:30 am

dreamstime_3947474Are you ready to learn how to dance your way through a land mine field for your best entrepreneurial idea? Or perhaps you need a better one to be willing to try….

Remember my friends from my post An Entrepreneurial Lesson and a Little Bit of Magic? Well, they seem to have fox trotted right past more than a few explosives. They have managed to find new space at a price they can finally afford, allowing their business to survive, but not with the landlord I referred to in the post. Of course many weeks of negotiation and uncertainty had to pass to bring them to this point.. and I am sure a few sleepless nights as well wondering if they would get through this…

Remember those 200 film editors I told you about in my post 200 Resumes, $1200.00 dollars? Well, I have received a total of 373 resumes from out-of- work or under employed freelance film editors wondering how they too can get through this period of time and make the bucks they need to survive.

Entrepreneurship is NOT for the faint of heart. You need an original idea or a new twist on an old one to stand out from the crowd in your field. This alone can seems difficult to find, as evident by 373 film editors in Chicago alone- and counting- looking for work.

And yet having entrepreneurial vision does NOT mean your entrepreneurial idea will work smoothly, quickly or be easy to scale, let alone survive, no matter how good and valuable it is– as my entrepreneurial friends from the first post I mentioned demonstrate.

Having vision ONLY means you see a unique path that you feel will have value to others and are inspired to try and turn into reality. The REAL HEAVY lifting comes from actually beginning to navigate your way THROUGH the obstacle filled field in front of you to turn your vision into a valuable resource for others and, as such, an income producing path. (Let the rumba begin!)

So, how long does it take to do this? And how difficult is it, really? ( Funny you should ask. It seems I have been in need of reminding myself of the answer to this very same question lately.)

It all depends on:

How much time you spend daily focusing on what you uniquely have to deliver and who will want it.

Your sense of urgency to generate income.

Your willingness to actively interact and learn from every interaction with potential customers until you identify how to explain and deliver your goods or services to your audience and profit.

Your willingness to fail with skill and grace, but openly and publicly, until you get it right.

Having a source of income to be able to keep at it until things click in place.

Your willingness to accept that a good idea is not enough… you need self confidence, tenacity and to figure out exactly how to market the hell out of your ideas without running out of cash until they resonate with others.

None of these skills, in my opinion, are any harder than learning how to excel at your artistry. They just are riddled with different problems, new challenges and a few explosives. What in life isn’t….

You Fail! But Are You Doing it Right?

In Author: David Cutler, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box, Outside Your Comfort Zone on September 8, 2009 at 8:00 am

Most artists I know are terrified of failure. They beat themselves up for each mistake, and suffer bouts of depression with each rejection. Failure is viewed as the enemy, and one to be avoided at all costs. So they play it safe.  Really safe.

But everyone fails. This is a simple fact of life, and there’s no way to avoid it. The important question—what kind of failure are you experiencing? 

  • Type A Failure stems from action. You try something, give it your all, but it doesn’t work out. 
  • Type B Failure stems from inaction. You do little or nothing, even though it’s important to you.  Often this is because you’re paralyzed by the prospect of (ironically) failure. 

Disenfranchised artists have typically experienced few Type A failures. Expecting a near 100% success rate, they view each bump in the road as an omen. When something doesn’t work out, it causes them to retreat and become a little less ambitious. These individuals start blaming society, the educational system, government, a lack of personal talent, or even the art itself for their disappointments. As a result, a Type B failure of the largest order is suffered. Their career doesn’t work. Their income doesn’t grow. Their dreams aren’t realized.

Successful artists have typically experienced an enormous number of Type A failures. Expecting a 1-5% success rate (one triumph out of approximately 20 to 100 attempts), they are shocked and delighted when the results are anything better. Each bump in the road is interpreted as an opportunity or necessary step in the process. When something doesn’t work out, it fills them with determination and ambition. In fact, some successful artists actually proudly maintain rejection letters as badges of honor.  After all, they’re out there working to make things happen!  And by lighting that many fires, some will surely catch. As a result, their career, income, and dreams build momentum. 

Everyone hates Type B failures.  They may not have the immediate sting of a Type A, but they’re much more damning in the long run. The resultant sense of helplessness and deep dissatisfaction takes a devastating toll over time.  

Now, don’t get me wrong.  Nobody likes Type A failures either.  It’s always nicer when things work out the first time. But success can be really hard to achieve when you place all your eggs in one basket (or no basket at all!), especially in a field as competitive and challenging as the arts.

On the other hand, the more failures you allow to accrue, the more successes will likely be picked up along the way. And success begets success. So allow yourself to fail. Hundreds and hundreds of times. Maybe more. With those kinds of numbers, I bet you’ll be impressed with the results.

If you really want to succeed, be willing to fail. 

 —–

Love music, but hate to starve? Hoping to achieve more success with your career? Visit www.SavvyMusician.com for a Resource Center with 1000+links, valuable articles, info on the most important music career book in print, and more.

Free Sales and Marketing Class- Chicago- Starts Oct 5th

In Art, Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Evolution, Entrepreneurial Tool Box, Fashion, Marketing, Writing on September 7, 2009 at 12:32 am

Are you a visual artist? Do you paint? Knit clothing? Make greeting cards or jewelry? Would you like to turn your passion into profit but need help?

Flourish Studio’s located at 3020 N Lincoln Avenue, is accepting new products for their retail floor. Gain exposure and credibility for your artistry in this top notch retail and art gallery. All artists approved for Flourish’s Artisian Program will be eligible for a FREE 8 week sales and marketing class offered by Lisa Canning.

Topics will include: How to price your product, create your identity to the public, as well as develop selling and marketing techniques to build demand for your product profitably.

All artists accepted into the program require 5 hours weekly of unpaid retail floor time and a 50/50 revenue split. Classes start Monday October 5th at 7pm.

For more information email me at Lisa@EntrepreneurTheArts.com or call 847.774.2938. This is a great opportunity to gain support for your ideas and begin your business in a first class location and neighborhood in Chicago.
Picture 6

The Grass is Always Greener (for making green)

In Author: Melissa Snoza, BOOKS: Learn and Grow, Interesting Articles, Legal, Marketing, Money on September 5, 2009 at 9:21 pm

First, a big thanks to fellow ETA blogger David Cutler for featuring Fifth House Ensemble in his new book, the Savvy Musician, advance copies of which are available on his website prior to the full release in November. If you’ve been reading his posts, you know that David brings an incredible energy to the concept of being a working, entrepreneurial musician, and his book is sure to be a great resource all of us who are working to create new opportunities in the field.

In an article published in the Pittsburgh Post-Gazette, David’s mention of 5HE’s dual business model was mentioned. When we formed in 2005, we created both a 501(c)3 nonprofit (Fifth House Ensemble) and an LLC for our private events business (Amarante Ensembles, LLC). Same folks, different purpose.

As a young group, we knew we wanted to provide a wide variety of services, including those that would serve the public good (performances, educational programs), as well as those that would help to keep us fed (weddings, private events). We formed both businesses at the same time in order to be able to keep these activities separate financially, and in order to be able to market them in completely different ways.

Since the article was published, I’ve been getting many inquiries from arts organizations both established and emerging about how and why we did this, wondering if the same model would work for them. Interestingly, in most cases the concern is less about the types of services being provided and the best business structure to manage them, and more about how to raise the most money in the shortest amount of time. Inevitably, those who began as a for-profit think that they will raise more from donated funds as a non-profit, and vice-versa.

My first question is always, “why do you want to do this?” A business structure is about the most effective way to manage the types of services you want to offer, so you have to consider what is a good fit for your goals, not just your bank statement.

If you are a performing arts organization that is committed to work in the public schools and bringing performances to underserved audiences, changing from not-for-profit to an LLC will not help you raise funds from venture capitalists, unless something changes about the services you offer. What will you tell them about their return on investment? And do the people you are serving have the resources to pay big bucks for what you do?

Conversely, if you are a for-profit company that has been successful selling tickets to shows, merchandise, and DVDs, and you are attracted to the extra money you think you will bring in as a non-profit but loathe paperwork, is switching to 501(c)3 status really a good fit? Given that you don’t want to be the one to do grantwriting, annual reporting, financial management worthy of public scrutiny, board agendas, and all of the other tasks that go into managing a nonprofit, you may end up paying staff a large part of the added revenue you would see from changing structures.

The only real reason to have a split structure (in my opinion) is if you have services that are distinctly different enough to warrant that. If there is overlap, not only is the purpose for your choice not clear, but you also risk running afoul of the IRS. I remember fondly the conversation I had with Mr. Botkins, the IRS agent who reviewed our 501(c)3 application, about how we had created these two entities for the sole PURPOSE of keeping for- and non-profit activities separate. The IRS doesn’t like seeing for- and non-profit organizations to be connected in any way, via common control (similar officers/managers), contracts, or other financial arrangements.

Know yourself, the type of work you want to do, your tolerance for paperwork, and the types of people you want to serve. Be realistic about how much you have the potential to earn or raise. If the structure you are considering isn’t a good fit for your services, don’t be tempted to follow what you perceive to be the greener pasture, or you may certainly find yourself out in the cold. The best way to get more green is to make sure that what you do is serving the people around you in the best possible way, which will inspire customers to pay for your work, or donors to support its creation.

Melissa is the flutist and Executive Director of the Chicago-based Fifth House Ensemble. Like what you read here? For more music entrepreneurship tidbits, visit www.playingclosetothebridge.wordpress.com, brought to you by members of 5HE.

What is Takes to Succeed

In Author: David Cutler, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box on August 30, 2009 at 2:28 am

What does it take to succeed as a professional?  This is a question I’ve posed to several groups of young (college age and emerging professionals) gifted artists from around the country. Some of the points they have identified include:

  • Talent
  • Excellence
  • Professionalism
  • Reliability
  • Dedication
  • Flexibility
  • Likeability
  • Networking
  • Luck
  • Passion
  • A solid plan
  • Determination
  • Time management
  • Versatility
  • A good resume
  • A website
  • Money


Each of the aspects above is indeed important. 

Now, just because they made our list doesn’t mean that everyone in the room was actively prioritizing them.  But, at the least, one of the attendees knew enough to submit the concept. Someone was at least contemplating the weight of these issues.

Far more interesting to me, however, are the absolutely critical aspects that failed to make the list.  This means not a single participant had even a peripheral awareness that these kinds of priorities would help them thrive.

  1. An entrepreneurial mindset.  The ability to problem solve and create opportunities.
  2. Creativity. To my great surprise, creativity is often omitted.  A creative approach impacts every aspect of your career: artistic, marketing, projects pursued, etc.
  3. A strong brand. A brand is much more than your name and logo.  It is the sum total of how others perceive what you do.  What makes you stand out from the pack, and how will potential clients know that?
  4. Risk taking. Many artists are terrified of failure.  They play it way too safe, buying into the myth that anything less than perfection reflects poorly upon them. Unfortunately, an overly safe approach often results with a failure of the largest order—artistic and professional goals. If you want success, be willing to fail.
  5. Financial literacy. Prospering financially doesn’t simply mean raking in piles of cash. Success requires a deep understanding of the money game—earning, spending, and saving.
  6. Research skills.  The most successful musicians do not constantly reinvent the wheel.  Instead they take advantage pre-existing resources. They establish relationships with mentors, embrace artistic modeling, follow helpful blogs, visit libraries, and devour relevant magazines/books.
  7. Internet savvy. Most artists understand that without a website they don’t exist, at least not in the eyes of the world.  But the Internet offers many other incredible opportunities through social networking, blogging, podcasting, viral sensations, etc. And it’s not enough to simply “do” these things.  You must find ways to use them strategically.
  8. An understanding and interest in the world. Only those who are engaged in the challenges, values, and realities of their communities are able to create products and services that resonate with others. Successful artists are relevant.
  9. Leadership. Those with the courage to lead will be rewarded with success on many levels.

Artists who aren’t even aware of these paramount issues operate with a severe handicap. They attempt to play the game, but don’t know the rules. Obviously, this makes the probability of success exceedingly difficult.

That’s why I’m calling (along with many fellow bloggers on this site) for a new breed of artist—one who thinks bigger and broader and deeper and harder. A savvy artist, if you will…

—– 

Visit www.SavvyMusician.com for information about David Cutler’s book (now available!) The Savvy Musician: Building a Career, Earning a Living, & Making a Difference. It addresses the types of issues addressed here in great detail, along with many others.

 

7 Ways Potters Can Use Blogs

In Art, Author: Lisa Canning, ENTREPRENEUR THE ARTS, Marketing, Money, Networking, WEBSITES & BLOGS on August 28, 2009 at 5:59 am

Musicians? Artists? Dancers? Actors? Film Makers? This post, 7 Ways Potters Can Use Blogs, that appeared today on Global Center for Cultural Entrepreneurship, will FILL YOU UP with ideas!potters

Thank you Global Center for Cultural Entrepreneurship GCCE for adding us as a link to your blog! What a terrific resource GCCE is for ETA readership.

200 Resumes, $1200 dollars

In Author: Lisa Canning, Creative Support, ENTREPRENEUR THE ARTS, Marketing, Theater/Film on August 22, 2009 at 8:25 pm

For those of you who might remember, back last March, with the help of a number of supportive individuals and their businesses, a set was designed to interview and video tape artistic entrepreneurs for the new ETA website.

Since then, much to my dismay, there was a breakdown in communication between the video editor who agreed to do the editing for admittedly very low pay and myself. As everyone else on this project had donated their time, but in recognition of the fact that the editing is the most time consuming, I was offering the editor free press at the beginning of each interview, and $200.00 an edit.

So of course, as you can image, the main issue that surfaced between us was that individual changed their mind about the amount of money they would accept for editing each interview. I could not pay enough for this individual and so while we parted ways, I also became overwhelmed working on the ETA website and put the project on pause.

Well, needless to say, it’s is time to get this project up and running. So, just the other day I finished transcribing the first interview, edited it down into its essential ingredients for viewers, and then ran an ad in a local paper in search of an editor.

Here is what my ad said:

NEEDED: Someone overqualified, affordable and available to edit six interviews for $150-200 an interview for a website series on arts entrepreneurship. The footage is about an hour’s worth and we need it edited into 20 minute interviews. Speed, good communication skills and a willingness to do good work matter- All for low pay! But help us anyway because you believe in our mission. Blog.EntrepreneurTheArts.com

Your name and contact info can appear at the beginning and end of each video. We have over 1000 readers daily and growing…

Three minutes after I payed my $25.00 to post the ad, and hit send, I had 4 replies. In the next hour I had 25. Within 8 hours I have had over 200 responses! And..gulp.. it has only been 24 hours. I fear how many more I am going to get.

But, so far over 200 individuals with film editing experience, in the Chicago market alone, or near vicinity, are willing to edit 6 interviews for $200.00 apiece.

Yikes!

I consider this REALLY low pay! These videos can take 15 to 20 hours each, EASILY to make look great.

While I wish, for the sake of these artists, I could pay more, I can’t. Nor does it make sense to when the market will bear my price– easily.

What has been really interesting about this experience is my ad clearly stated to the reader I was looking for someone who believed in what we were trying to accomplish. Of the 200 who replied not a single one directly said- “I get it. I understand what you are trying to accomplish and here is why I can help you better than anyone else.” A few hinted at it- but no one out right came out and said it.

So, in essence, not a single one of the responses I received really stood out. Most of them did not even have or offer a film reel, and those who did often had dead links to them or a security password on it that they did not share. Others wrote the email to ” Whom it May Concern,” when finding my first name would have taken about a minute, and others did not even write in full sentences or wrote a novel instead of a clear 5-7 sentences about who they were and why I should hire them.

If you don’t know it by now, let me remind you:

People don’t have time to read! The average person spends 96 seconds on a blog reading and even less when reading a resume. People will, however, keep reading if you have captured their interest.

You have to capture someone’s attention quickly in a cover letter of introduction– the first sentence. Then they will read the second and the third. And by the fifth they better be ready to pick up the phone or hit send and reply. This is especially true for me– having to open 200 email responses for a job that pay $1200.00!

I did, however, get some EXTRAORDINARILY QUALIFIED responses. But considering 73 of them were technically qualified (they had the gear and editing skills required for the job), I find it pretty interesting that only 4 were worth my time. Those 4 had clear professional writing, used my first name, and offered compelling reasons why they could do the job. One even figured out I was located in close proximity. Of course these individuals are the one’s I am most interested in.

Of the 200 responses, 103 were unemployed recent graduates from film schools, 73 have been working freelance and are out of work, 12 owned businesses that were established, and the remainder had related experience to film, but not directly as an editor.

I don’t know about you, but whenever I see a long line, for anything, my first thought is ” There must be another way around it.” I usually find a way around it too because of my entrepreneurial training and experience.

What about you?

Create Your Niche.

In Author: Jim Hart, Entrepreneurial Evolution, Entrepreneurial Tool Box on August 22, 2009 at 1:20 am

Create Your Niche.

Our American culture worships celebrities and many young artists have celebrity as their primary goal, in way of career aspirations.

This commercial path is a valid path, but achieving sustainable success via this path, is like winning the lottery. People do win the lottery, but very few do and even fewer win an amount of any sizable worth.

One would be considered foolish if they put the majority of their earnings into lottery tickets, in the hope of getting rich. Why do so many artists do the same with their careers and energies? Many, I would argue, do not realize what potential exists, in way of career opportunities and how many ways there are of making sustainable income. In playing the celebrity lottery, a huge amount of artists get stuck in having to have survival jobs—like waiting tables, temping, cleaning apartments, etc. As we only have so much energy and time in the course of a day, these artists lose valuable energy and resources, as they are tied up in paths that have nothing to do with being a creative artist.

The problem lies in part with our culture (and its insatiable hunger for all things shiny) and in part with our educational institutions. Many of our schools are selling celebrity potential in their marketing. In the case of theatre, just open any copy of American Theatre Magazine and look at the school advertisements. There, you will see many schools, projecting a message that “we produce stars too”, regardless of how few stars the school has actually produced over the years and regardless of how the extreme majority of graduates never reach such status.

When artists are putting the bulk of their creative energies towards becoming famous or becoming a celebrity, their primary focus is on themselves. The audience they are serving is that of one. Who benefits? If the artist is working, they do and if the work they do is good, the audience or view does. If not, no person benefits from his or her energies.

If one has a principle focus of serving others and one’s audience is their community and its needs, then the community benefits from the artists’ energies (regardless of whether or not the artist achieves their goals, as they are in the act of “fighting the good fight”) and in serving the communities’ needs, the artist increases their chances of making a livable wage. Why? Because the artist is responding to a need and when one works towards filling a need, one increases their chances of making a living.

My goal as an educator is to do just that–to increase artists’ chances of making a living, to give students a competitive advantage. Entrepreneurial Arts Training, such as is offered via The Hart Technique and Austin Conservatory of Professional Arts, both do this.

The best way to increase one’s chances of making a living is to perceive gaps in community cultural offerings and to work to fill those. In filling those gaps, one has the potential to create a niche. In creating a niche for oneself, one dramatically increases their chances of making a living and of achieving a sustainable creative income.

James Hart is the founder of The Hart Technique and Austin Conservatory of Professional Arts (a new professional conservatory with a primary focus of Entrepreneurial Arts Training).

www.harttechnique.com

The Institute For Arts Entrepreneurship- Opening Fall 2010!

In Art, Author: Lisa Canning, Cooking & Food, Creativity and Innovation, Emotional Intelligence, ENTREPRENEUR THE ARTS, Entrepreneurial Evolution, Entrepreneurial Tool Box, Fashion, Health & Wellness, Leadership, Marketing, Money, Music, Outside Your Comfort Zone, Risk, The Idea, Theater/Film, Writing on August 21, 2009 at 11:07 pm

InstArtsEntrep_BoldIn the fall of 2010 The Institute for Arts Entrepreneurship will open at 3020 N Lincoln Avenue in Chicago, Illinois.

As an independent but collaborative effort with Jim Hart’s Austin Conservatory of Professional Arts, IAE will be devoted to the development of the artist as entrepreneur.

Lead by my vision and passion, The Institute for Arts Entrepreneurship will be seeking applicants from any artistic discipline. Requirements for enrollment will be a minimum of a 4 year degree–a bachelors degree– in an artistic discipline. The program will be a two year program that is focused on artistic venture creation and servant leadership. It will begin as a school in the fall of 2010 with full accreditation. Auditions will begin February/March of 2010 for all interested applicants.

For more information about enrollment or if you are interested in partnering with either Jim Hart or myself, in some way, please email me. Lisa@EntrepreneurTheArts.com

Batteries Included

In Art, Author: Lisa Canning, Cooking & Food, Emotional Intelligence, Entrepreneurial Evolution, Entrepreneurial Tool Box, Fashion, Health & Wellness, Leadership, Music, The Idea, Theater/Film, Writing on August 21, 2009 at 6:26 pm

horse
bug
viagra

While there are lots of ways to feel like your batteries are super charged in life, I think the only one that really works is following your heart.

Unlike your camera, computer, watch, or the clock you own that needs batteries to run, you are self-empowered and come with a life long battery included.

You see your heart never needs a new battery to super charge your life. Nor does it need the thrill of riding on a mechanical horse, or zooming around on the wings of a battery powered bug, or the jolt of a pill to get your juices flowing.

If you think you need any of those things to jump-start your life, your taking your one ever-lasting battery for granted. Don’t do that. It won’t stay super charged anyway for very long if you do, unless you give it the energy it really needs by fueling your life with passion.

Yeah, I know. We have talked about this a few times before: passionate pursuits are never easy. It sounds great to pursuit what you love, doesn’t it, until you find yourself riddled with moments that don’t seem passionate at all- times when you simply are grateful you do come with a battery included so you can just keep on running.

Sure we all have moments like these on the road to our adventure. But keep your eye on your vision, pursue your passions, sleigh your dragons anyway, beat back the bushes with your home made machete, and be the first to walk where only your dream can see.

After all, this is why you do come with batteries included…

Average Student, Entrepreneurial Student

In Author: David Cutler, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box on August 21, 2009 at 6:59 am

School is back in session! If you’re a student, consider your own approach to education. Which type are you—an average student or an entrepreneurial one?

An average student believes:

An entrepreneurial student understands:

School is preparation for their career.  School is an early phase of their career.
Music school is in charge of what they will learn. Learners create their own education.
Good grades are the goals of education.  Good knowledge is the goal of education.
The most talented and accomplished musicians will be the most successful ones.  Creativity, interpersonal skills, work ethics, and the willingness to take chances are just as important indicators of success, often more.
School will teach them the important answers.  School can help them figure out the important questions.
Curriculum represents a series of hoops to jump through. Curriculum represents a series of opportunities for growth and the development of skills.
The curriculum has far too many requirements. The curriculum has far too few requirements.
Studies should focus on developing strengths.  Addressing weaknesses is equally important.
School will help shape their personal identity.  The importance of actively shaping the school’s identity as well.
Professors are solely teachers.  Professors will also be future connections, colleagues, and friends.
Classmates are merely other members of their class. Classmates will become some of the most important relationships imaginable.
Rules must be followed at all costs. 

 

While breaking rules always has consequences, every true visionary has broken rules.

 

David Cutler balances a varied career as a jazz and classical pianist, composer, arranger, educator, and conductor.  Visit www.SavvyMusician.com for information about his book (now available!) The Savvy Musician: Building a Career, Earning a Living, & Making a Difference, a Resource Center with 1000+links, and much more.

ETA Competition Deadline Extended

In Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Artist Contest Contestants, Entrepreneurial Evolution, Entrepreneurial Tool Box on August 20, 2009 at 5:42 pm

Ok, So we have extended the deadline for the ETA Competition to December 31st, 2009, Midnight.
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BUT WHAT ARE YOU WAITING FOR?????

There is now almost 1000 of you reading this blog daily and only ONE of you, so far, is brave enough to share what is in your heart? Don’t you want FREE help and national exposure to bring your ideas to life?

We want YOUR entry to be the winning one but we can’t give you the prize unless you enter. So WHERE ARE YOU??

eta-logo-revised
What’s your E.T.A. to join our tribe?

Learn more about the competition

Read Eli Epstein’s winning entry from Round I

Read all of the entries from Round I

Write your Entry! Hurry up! It’s ONLY 1000 words or less. Have a little faith in yourself and share your ideas with us.

Rodney Hatfield, Artist- His Story

In Art, Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Evolution, Entrepreneurial Tool Box, Leadership, Music, Risk, The Idea on August 20, 2009 at 3:05 am

"The Girl from Someplace Else"
I love Rodney Hatfield. I bought one of his paintings when I was in Santa Fe this past spring at my favorite gallery- Selby Fleetwood. His work, The Girl From Someplace Else, hangs over my desk and I just love her binocular view. She is my entrepreneurial gal- always looking for opportunity through the multi- lenses she sees through…

Here is a link to a video about Rodney’s story. Check it out. You’ll like it.

Want to Become a Teaching Artist? Here is your chance!

In Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Evolution, Entrepreneurial Tool Box on August 19, 2009 at 12:09 am

15Community~Word Project is currently accepting applications for our 2009-10 Teaching Artist Training and Internship Program (TATIP). This is our 10th year of offering this comprehensive professional development and internship opportunity to teaching artists of all art forms and experience levels. We offer three levels of training, an Advanced Level for artists who have been teaching their art form for at least two years, a New and Beginning Level for artists and MFA students that are newer to the field, and an Undergraduate Level for artists who are currently enrolled in an undergrad program.

The applications are due September 21st, so there’s still plenty of time to apply. Please visit our website for an overview of the program or to download the applications:

CWP’s Teaching Artist Training and Internship Program

Please feel free to forward this information out to any interested parties.

Community~Word Project’s Teaching Artist Training and Internship Program (TATIP) for the 2009-20010 School Year
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Would you like to have the opportunity to:

~ gain the skills to be paid to teach your art form to students in public school settings?

~ learn how to transform your creative practice into teaching tools to integrate the arts into the public school curriculum?

~ experience first-hand how the arts can be integrated into public school classrooms through our internship program?

~ join a community of artists that are interested in using their creative skills to reach out to underserved youth in NYC public schools?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
We are pleased to announce the 10th year of TATIP, which offers practicing artists and MFA students the opportunity to transform their creative process into teaching tools to integrate the arts into the public school curriculum. Through this program, participants gain skills that enable them to reach out to underserved youth while gaining experience in NYC classrooms.

This training gives participants the opportunity to identify and explore their own creative and thinking processes and then to transform these processes into effective teaching tools. These tools become the foundation from which one can build and implement a meaningful curriculum. Throughout the training, participants will gain real-life classroom experience through our internship program as they assist experienced Community~Word Project teaching artists.

*PLEASE NOTE: There is a $75.00 tuition contribution fee payable upon acceptance to the program. Scholarships will be available; details and procedure for requesting scholarships will be forthcoming with notice of acceptance.

Application Deadline: Monday September 21, 2009 10:00am

The application is due September 21, 2009 and can be downloaded directly from our website.
Early applications are encouraged. Applications must be received in full by the deadline in order to be considered. Late or incomplete materials will not be accepted.

There are three levels of training offered; one for beginning and new teaching artists, one for advanced teaching artists that have at least two years experience working with underserved youth in the public school environment, and also an undergraduate level for individuals currently enrolled in an undergrad program. Applicants will be notified of acceptance before September 25. Please view the “Frequently Asked Questions About TATIP” document on our website for more information, or contact us with any questions about the applications or TATIP.

Program Breakdown

New and Beginning Level
~ The Teaching Artist Training and Internship Program (Beginning and New Level) begins in October 2009 and goes through June 2010. It begins with a mandatory five-day institute (five Saturdays; October 10, October 24, November 7, December 5 and December 12 – ALL DAYS 10am-4pm) that will focus on transforming your creative process into educational tools, developing innovative teaching methods, discovering how to integrate arts learning into public school curricula, exploring classroom management skills and developing arts-based exercises for elementary, middle and high school public school students. The institute is based on Community~Word’s creative process exploration methods, teaching methods and philosophies.

~ The institute is followed by five mandatory monthly two-hour evening seminars (January-June, dates TBA) that focus on reflecting on your experiences and development as a teaching artist, and further preparing for the classroom.

~ Throughout the Training and Internship Program you will gain hands-on teaching experience by joining Community~Word teaching artists in classroom residencies. From November to May, trainees commit to observing and assisting in a CWP residency classroom for one weekly session (45 -60 minutes long) for a minimum of eighteen weeks. Most of our residencies take place during school hours (M-F, 8am-2pm) in NYC public schools in Brooklyn, the Bronx, Queens and Manhattan. Please know that internship assignments will not be determined until the middle of October 2009 when we are able to coordinate with our partnering schools and programs.

~ The training is open to creative writers, visual artists, media artists, theater artists, dancers and musicians who are enrolled in an MFA program AND/OR are practicing professional artists.

Advanced Level

We also offer an Advanced program for experienced teaching artists. To be considered for the Advanced Training you must have at least two years experience as a Teaching Artist (teaching your art form) with underserved youth.

~ The Advanced Teaching Artist Training and Internship Program takes place between October 2009 and May 2010. It begins with a mandatory three-day institute (three Saturdays; October 10, October 24, November 14 – ALL DAYS 10am-4pm). The institute is a condensed version of the five seminars of the New and Beginning Level program and is based on Community~Word’s creative process exploration methods, teaching methods and philosophies.

~ From November to May, trainees commit to observing in a CWP residency classroom for one weekly session (45 -60 minutes long) for a minimum of three weeks. Most of our residencies take place during school hours (M-F, 8am-2pm) in NYC public schools in Brooklyn, the Bronx, Queens and Manhattan. Please know that internship assignments will not be determined until the middle of October 2009 when we are able to coordinate with our partnering schools and programs.

~ The training is open to creative writers, visual artists, media artists, theater artists, dancers and musicians who are enrolled in an MFA program AND/OR are practicing professional artists.

Undergraduate Level
To be considered for this level, you must currently be enrolled in an undergraduate program. The $75 tuition contribution fee is waived for all individuals accepted to the undergraduate program.

~ The Teaching Artist Training and Internship Program (Undergraduate Level) begins in October 2009 and goes through June 2010. It begins with a mandatory five-day institute (five Saturdays; October 10, October 24, November 7, December 5 and December 12 – ALL DAYS 10am-4pm) that will focus on transforming your creative process into educational tools, developing innovative teaching methods, discovering how to integrate arts learning into public school curricula, exploring classroom management skills and developing arts-based exercises for elementary, middle and high school public school students. The institute is based on Community~Word’s creative process exploration methods, teaching methods and philosophies.

~ The institute is followed by five mandatory monthly two-hour evening seminars (January-June, dates TBA) that focus on reflecting on your experiences and development as a teaching artist, and further preparing for the classroom. Undergraduate trainees must attend a minimum of two out of the five meetings.

~ Throughout the Training and Internship Program you will gain hands-on teaching experience by joining Community~Word teaching artists in classroom residencies. From November to May, trainees commit to observing and assisting in a CWP residency classroom for one weekly session (45 -60 minutes long) for a minimum of twelve weeks. Most of our residencies take place during school hours (M-F, 8am-2pm) in NYC public schools in Brooklyn, the Bronx, Queens and Manhattan. Please know that internship assignments will not be determined until the middle of October 2009 when we are able to coordinate with our partnering schools and programs.

~ The training is open to undergraduate students that are actively practicing as creative writers, visual artists, media artists, theater artists, dancers and musicians.

Please visit our website for more information or to download the applications

For more information please contact Keith Kaminski, Program Director at
(212) 962 3820 ext. 2 or by email at kkaminski@communitywordproject.org

Lemonade Stands and Teaching Our Kids to be Entrepreneurial

In Author: Tommy Dawin, Emotional Intelligence, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box, Outside Your Comfort Zone, Risk, The Idea on August 18, 2009 at 6:16 am

Summertime is the season for lemonade stands, especially when it’s hot outside. In my neighborhood they sprout like pink and yellow flowers, advertise with markers on neon poster-board signs. Lately, they have even been diversifying their offerings. In addition to the usual varieties of lemonade, I’ve noticed one stand selling brownies and cookies, while another was selling dog biscuits (showing some astute marketing research since in our neighborhood there are a great number of people are out walking dogs).

Given my interest in how to cultivate and support entrepreneurs, I can’t help but wonder how these lemonade stands are seeds for the next generation of entrepreneurs. In an article in Inc. Magazine two years ago, George Gendron made the point that “kids with passion are our next great entrepreneurs.”* Lemonade stands are a great beginning for teaching our kids to be entrepreneurial, and for a great many reasons our kids will benefit. So, by teaching our kids to be entrepreneurial, what are we teaching them?

1) A habit of looking for and an ability to recognize opportunities, especially the ability to reframe challenges as opportunities. Opportunities emerge from the right people coming together in the right situation with enough resources to make something happen. In the process of learning how to do this, our kids will also learn to be more open minded and empathic, and will cultivate the habit of understanding others.

2) The know-how to do something with those opportunities when they are identified or created. Imagine the benefit to our kids if they learn how to use their knowledge to create solutions to problems that matter or bring meaning to peoples’ lives, pull together the necessary people and resources, and then build a plan for actually making it happen.

3) This third element is the most intangible and the most important—having the courage and willingness to act. What ultimately distinguishes an entrepreneur (in any realm) is that they are the ones who step up and say “I’ll do it.” This will teach our kids that taking on challenges doesn’t mean they should not be scared or act as if failure is not a possibility. It means that despite all this, they are willing to take the chance to start something and to see it through.

Whether our kids ever start businesses, they will start and sustain many ventures and undertakings during their lives. And, the willingness to squarely face a challenge which is at the heart of entrepreneurship will be ever more important as they inherit the world we have created.

*Gendron’s article is at http://www.inc.com/magazine/20071001/guest-speaker-the-real-world.html