Innovating Through Artistry

Author Archive

Contestant #3 Dr. Daniel Broniatowski

In Entrepreneurial Artist Contest Contestants, Music on November 10, 2009 at 7:35 pm

DanielBroniatowski2006_2Why be an artist? This is a fundamental question whose answer ultimately defines our creativity. The most honest and successful musicians will find their answers by looking inside themselves. The beauty of this question is that there are no wrong answers. Do we musicians wish to perform for the world? Or perhaps our focus is on a more limited, select group of people. It is with this mindset that I approach the future.

When I was six years old, my father took me to a violin shop. Some years later, I was told by my grandmother that this trip was inspired by a performance given by a medical resident at the beginning of a conference. Although my initial attitude to the violin was care-free, I always liked music as a child. I remember dancing around the living room to my mom’s piano playing. In fact, there are somewhat embarrassing home videos of me twirling around in circles to a recording of a march by John Philip Sousa.

Soon after the violin was purchased, my parents enrolled me in the Cleveland Institute of Music’s Suzuki Method program – a philosophy that encourages a nurturing approach to learning. Practicing was always encouraged through positive affirmation. The teachers instilled in me the joy of a job well done through stickers, candy, and other prizes. I will also never forget the “play-ins”, where scores of violinists would perform together for an audience of parents and friends, at least twice a year. It was this carrot and stick approach to practicing, coupled with the social aspect of making music together, that would eventually grow on me progressively, yet deliberately.

As I matured into my teenage years, I started to recognize that I had an ability to communicate that made me unique. Whether it was the joy people felt of watching a young violinist and his mother on the piano, or the power of the music I played, people were moved by my performances. Around the time I started applying to colleges I remember thinking “This is what I want to do. I want to move people and influence them positively through my music”. Looking back, I now realize that I wanted to inspire people the way I was inspired. Yet, I didn’t quite know how this was possible. Could the mere act of playing for an audience really create a long-lasting impression?

The short answer is “no”. My four years at the New England Conservatory in Boston were a wake-up call. I realized that although I was gifted, there are plenty of amazing musicians out there who were trying to “make it” purely as performers. We were trained to be soloists and orchestral musicians. We were also told, quite often, that despite our wonderful education, the field of music was horribly competitive and that the ideas that most of us had of how to “make it” were, unfortunately, outdated. I recall spending many nights and many discussions with my colleagues worrying about the future of classical music. Yet, I saw a glimmer of hope. In my last year, I started to teach a private student. Little did I know that this would develop into a passion, later on.

My next stage was a two year Masters program at the Royal College of Music in London. While the earlier pessimism about performing still remained, a voice inside me kept saying, “You’re not finished! You haven’t reached your full potential yet. Keep practicing and be a performer!” This was followed by an additional three years of concerts and coursework at Boston University in the Doctor of Musical Arts Program.

The Boston University program consisted of a rigorous curriculum of solo recitals, regular orchestral playing, chamber music, music theory, and music history. I came out of this program incredibly well rounded.

In tandem with my studies at BU, I also taught for two years at the Powers Music School – a small community-based institution that provides lessons for adults and children. Pivotally, I learned that I could communicate and inspire the way I had always wanted to, not only through performing, but through teaching as well. A further year of teaching in the public schools of Birmingham, England, helped me to confirm the fact that teaching is truly is a medium that enables me to transmit the life-long inspiration that I so longed to impart.

Back in Boston, I now find myself at a crucial juncture. I have just finished my doctorate degree and am teaching privately. I am also preparing to play private concerts in a few months. I am doing exactly what I want to do with my life. This is one of the most wonderful blessings one can ask for. Yet, I now need to create capital and use my talents in a way that is marketable.

It appears more and more likely that my dual-approach to performing and teaching will play a large role in my future. I am thinking very strongly about starting my own school one day. I want to teach all ages, as I have done, and I want to build an audience. I believe that directing my own school could allow me to inspire people, just as I have always wanted to do.

Yet, what I believe makes me unique is my unwavering conviction that music lessons have the ability to transcend the instrument. With the right faculty, a whole new approach to learning can be taught. As the pedagogue Shinichi Suzuki said, too many of us were “damaged by the wrong kind of education” . It is my belief that I have what it takes to find that crucial equilibrium between inspiration and discipline. The best teachers and mentors do not spoon-feed. Nor do they impose their ways. Rather, they empower individuals through a careful balancing act of praise and patient firmness. It is this “I can” attitude that creates the character traits necessary for success in any discipline.

written by Dr. Daniel Broniatowski.
www.musicteachersboston.com

Global Entrepreneurship Week Nov 16-22, 2009

In Author: Lisa Canning, Creativity and Innovation, Current Events, ENTREPRENEUR THE ARTS, WEBSITES & BLOGS on November 10, 2009 at 6:34 pm

Global Entrepreneurship, sponsored byThe Kauffman Foundation— the world’s largest foundation devoted to entrepreneurship– is happening Nov 16-22 this year.

For one week, millions from around the world will join a growing movement of entrepreneurial individuals, to generate new ideas and to seek better ways of doing things. Countries across six continents are coming together to celebrate Global Entrepreneurship Week, an initiative to inspire young people to embrace innovation, imagination and creativity. To think big. To turn their ideas into reality. To make their mark.

Are You Ready to Make YOUR Mark?????

There are no geographic or socioeconomic boundaries to Global Entrepreneurship Week. Anyone can participate:

How Can You Get Involved?

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Get involved today at the Global Entrepreneurship Week web site, www.unleashingideas.org.

The Green Stuff of Life

In Author: Lisa Canning, Emotional Intelligence, ENTREPRENEUR THE ARTS, Money on November 6, 2009 at 9:37 am

dreamstime_2684500Money. Money. Money. We simply can’t live with out it, and we wouldn’t want to either. Money is simply in every fiber and fabric of our lives. It is that basic and deep to us as human beings. It’s something we need to survive.

Think about the things that only money can buy—a better education for you or someone in your family; medicine to bring health of comfort to a parent who is gravely ill, or maybe a beautiful ring for the girl you want to marry. Are these things possible without money—99 percent of the time, the answer to that question is no. Too bad no one has invented a “money tree” just yet. Sure would make life easier, wouldn’t it?

Yet as important and vital as money is in our lives we often don’t stop to consider the long-term effect our values and beliefs about money will have on the outcome of our lives and our careers.

Let’s face it; to a great extent, our financial resources determine what our lives will be like. The amount of money you earn effects most options and choices that are available to you: where you live, the number of children you can afford to raise in the way you envision, how much you can save for your retirement, where you travel, and what kind of car you drive. Read the rest of this entry »

The Institute for Arts Entrepreneurship™ is Alive!

In Author: Jim Hart, Author: Lisa Canning, Creativity and Innovation, Emotional Intelligence, ENTREPRENEUR THE ARTS, Health & Wellness, WEBSITES & BLOGS on November 5, 2009 at 7:03 am

IAE logoIn September of 2010 The Institute for Arts Entrepreneurship™ will open its doors at 3020 N Lincoln Avenue in Chicago. Our two year finishing program, will teach artists how to make a living from their artistry.

To learn more about IAE check out our website. Applications for early enrollment are now being accepted.

Happy 3rd Birthday ETA! How far we have come, and our journey has just begun.

In Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Artist Contest Contestants, Entrepreneurial Evolution on November 1, 2009 at 9:29 pm

fireworks3 Back on November 1st, 2006, I launched ETA. It is hard to believe I have been blogging now for three years!

Shall we celebrate with a virtual party? Take a sip of something bubbly, steaming or thirst quenching and lets flip through some memories together. And as for the cake, you can have the first piece.

Here is a link to my very first post, Hello World! (I launched ETA on my father’s birthday, Nov 1st, in honor of his memory and entrepreneurial journey throughout his life.)

Here is my post from our first birthday party….

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Our second birthday was celebrated with the launch of The ETA competition with our first entry, Brian Owens. Although Eli Epstein was our first contest winner, this marked the beginning of a number of fine entries to the competition. We still hope for more of you to enter before the 2nd, and final competition, ends on December 31st, 2009.

I am so happy that ETA is finally three- there is a reason for the expression ” the terrible two’s.” The development of a child and a venture have a similar road map. The first two years of life are about survival, rapid growth and evolution, experimentation and a lot of “Ah-Ha” moments! These are important developmental years and the lessons we learn and “roots” we plant tend to greatly shape our future.

Thanks for reminiscing with me a bit.

I hope to share the first few birthdays of your (ad)venture with you. That is why I am launching The Institute for Arts Entrepreneurship™– for your ideas to be supported, nurtured and developed to come to life too!

IAE logoIn celebration of our 3rd birthday, The Institute for Arts Entrepreneurship™ website will launch this week. Stay tuned.

Support a Worthy Artist’s Entrepreneurial Development
No Starving Artist 2010 We are now selling this button for $1.00 or whatever you feel comfortable donating. We are selling them to fundraise for scholarships for arts entrepreneurship training for a worthy artist to attend IAE.

bite_size_04Because all IEA students will partake in building their own Bite-Size Arts Ensemble™ to develop their own entrepreneurial imaginations and those in the community, I am asking you to make your donation to The Bite-Size Arts Ensemble support fund. Your donation is tax deductible. ETA and The Bite-Size Arts Ensemble™ are both a 501c3. To buy one and make a donation click here.

I Wanna Ride a Race Horse

In Author: Lisa Canning, Emotional Intelligence, Health & Wellness on October 30, 2009 at 4:11 am

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I wanna ride a race horse
to see how fast she’ll go

I want an easy winner
to WIN, Place AND Show

The metaphor’s familiar
our dreams not too dissimilar

Work smart, live loud
feel the ground- come unwound

Be real, smile high, spring up, twitter, fly
Feet first, squarely planted on the ground

Were you expecting something more profound?

The Let it “B” Girl Clarinetist

In Author: Lisa Canning, Creative Support, Creativity and Innovation, ENTREPRENEUR THE ARTS, Marketing, Music, The Idea on October 29, 2009 at 6:53 am

I just LOVE this You tube video featuring one of my clarinet customers, Christy Banks. I just LOVE her informal commentary– it makes the video– and makes me not only want to listen to HER but learn MORE about classical music because of her delivery.

I Care, How Can I Get You To?

In Author: Lisa Canning, Emotional Intelligence, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box, The Idea on October 26, 2009 at 4:07 pm

One of the challenges each of us faces when we contemplate the development of our ideas into a product or service, is just exactly “how do we generate interest from others in what each of us finds important”?

How do we know if what we see, believe, feel and think will “take root in the market”? What must we do so that others will care about and value our ideas, products and services as much as we do?

Well, if I knew the perfect answer to this, I would have an orchard filled with money trees in my backyard. But what I can share, based on personal experience, are three (less-than-reliable) assumptions about how to get people to care about our ideas and three rules-of-thumb for creating conditions that might actually get them to.

(Of course we never can be sure if people will care for sure– as we know, we all are free to choose….)

Assumption #1:
The House is Burning! Jump! FIRE!

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The idea of a burning platform is actually a metaphor based on supposedly a true story: In the North Sea an oil platform had caught fire and was burning fast. On it was a lone worker. He had a decision to make: Probable death if he jumped, certain death if he stayed.

What we are talking about here is creating a condition where we instill fear and apply pressure– a fear of being unable to turn back- pressure for fast, decisive action or else everything goes up in smoke.

When any of one us is presented with a “must act now” if “you want to live” strategy, most of us will support the strategy and will act. People, after all, do want to survive. However it is hard to predict how we will act. Some will get on board, others will panic and freeze, some will try and make themselves look good at the expense of others, while some will hide from the bad news.

Moral of the story: When faced with a burning platform, people will choose self-preservation over the common good.

Assumption #2: Create Buy-In
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Similar to the burning platform, “buy-in” is also a rich metaphor. Creating “buy-in” is an old sales term. When we create buy-in we:
Present a strong case convincingly
Create a motivational presentation
Make sure everyone understands what’s in it for them
Close the deal by asking for a commitment

The problem is that creating “buy-in” is set up for only one kind of answer. Style and technique take the place of substance and purpose leaving us, “the audience,” not sure if we like, let alone feel good about, what we are suppose to be “buying in” to…..

Moral of the assumption: People see through the art of subtle manipulation. Care cannot be packaged to be bought.

Assumption #3 Create the Perfect Incentives
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“If you want to teach a dog a new trick, give him a bone”… isn’t that how the saying goes? If you set up a scenario that rewards the behavior you seek, then you will get a treat.

The problem is that this system will only work if the rewards we are offering others are important to them. And while this system can certainly shape behavior, it does not produce care.

Take for example the customer service representative who is rewarded based on the number of completed orders they take in an hour. Predictably they will rush through each call and cut as many corners as possible so they can complete more orders and “earn” their treat. On one level the system is working because more calls are being handled per hour. On another, it is destroying the employees natural desire to provide quality service and show they care.

Moral of the story: Incentives don’t incent others to care.

Three Rules of Thumb
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Rule of Thumb #1:
Find Out What is Important to the Other Person and Act On It

We live in a world where, I don’t know about you, but I certainly walk around and wonder ” Does anyone really care about anyone anymore?” People are STARVED for attention- they crave being listened to and understood. starbucks cupWhen we ask questions and learn about others, we empower others through OUR listening and care. And when we ACT on their interests, concerns, wishes or hopes, and deliver something to them that they really care about, we find a much more receptive audience for our own ideas.

The days of mass marketing and appeal are over. We are in the age of “niching” to produce thriving. A grande skim latte with 2 equals, no foam, double cup it please, is the meal du jour and so we must learn to listen carefully to others needs to cater to those we wish most to serve.

Rule of Thumb #2: Support Others In Achieving Their Goals
How does your product or service help support others in achieving their goals? Products and services must offer real tangible benefits. Put the same time and energy into your clients to help them identify and achieve from your products and services something of real value to them. Designing (and redesign) your products and services to reach the right market where real benefit will be offered. By doing so you will find your clients really do care about what you have to deliver.

Rule of Thumb #3: Speak From Your Heart dreamstime_8018984
Stop telling people what you have to offer them. Start talking about what is important to you and speak from your heart when you do.

Story: Several recovering addicts were talking in an AA meeting about how to improve treatment services. The conversation began with the usual ideas– making the community a better place by helping people. And it wasn’t long before the conversation fell flat.

Then one person got up in the meeting and told his story– a story about how in his darkest hours as an addict, in his greatest need, people he did not know listened to him. Total strangers answered his plea for help and got him into treatment. They cared about him when there wasn’t much to care about.

Moral of the story: This recovering addicts goal was indeed simple and by sharing from his heart, the entire tone and energy of the meeting changed. While he really did want to “give back to the community and care for others”, the most important ingredient to getting others in the meeting to become more involved and care, came from his telling his story- his truth- from his heart.

So, tell us your story. (This is why I created the ETA competition by the way. And you still have time to enter or encourage others to do so.)

And if you’ve joined us here at ETA because you want to learn how to better lead “your tribe” forward, or begin to build a tribe of your very own– one that will come to care about what you find most important in life– then start by aligning your words and actions in a way that reflects your honesty and integrity. Even if you don’t know what products and services you would like to offer, this would be an excellent way to begin to figure out what you should offer.

After all consider this: If you are not willing to put your wholehearted-self behind what you care about and tell the truth to the world about what is in your heart, then why should anyone really care?

Having struggled to build, for over twenty years, profitable businesses, creating ETA (that is rising from nothing), written Build a Blue Bike, (a book that teaches how to develop entrepreneurial empathy and transform it into a creative venture), and now, embarking on the journey of launching The Institute for Arts Entrepreneurship™, I can tell you it is not for the faint of heart, the insecure or vulnerable. And this is also why we as artists need entrepreneurial training– so that every single one of us can learn how to wear our he(arts) on our sleeve and build our audiences for life from the ideas we care most about.

If there is only one thing in this post which I am certain is valuable to you–forgive me for it taking so much of your time to explain- it is this: Listening to others and speaking from your heart it is the only way to build a rock solid foundation of mutual trust in, and care for, the ideas you care most about. No Starving Artist 2010It also holds the key to opening the door to a sustainable artistic career: one that produces enough income for you to live happily-ever-after. Amen.

What Does Your Blue Bike Look Like?

In Author: Lisa Canning, Creativity and Innovation, Emotional Intelligence, ENTREPRENEUR THE ARTS, Outside Your Comfort Zone, Risk, The Bite-Size Arts Ensemble, The Idea on October 12, 2009 at 11:40 am

balloon_bike_transpBG_50%Bite-Size Arts Ensemble Member, Dharmesh Bhagat, built this blue bike out of balloons for me. Isn’t it cute? What does your blue bike look like? Do you know? And what does it mean to build a blue bike anyway?

To me, the journey of learning how to take the pain in your heart and transform it into an entrepreneurial vision that is so strong and robust it produces an economic engine in your life- financial transportation- is what I call building a blue bike. It is impossibly difficult to do alone and requires an undying amount of support from others to accomplish. And I want you each to know how grateful I am, that you have been here for me on my own blue bike building journey.

Ever since I wrote my book, Build a Blue Bike, the pain in my heart has only grown. While I was very lucky to land a big agent, Susan Schulman, who represented Economist, Richard Florida’s Rise of The Creative Class, my timing could not have been worse. As we entered into a Big Big Recession I was trying to sell this book…..

I still hold out hope that someday I will hear back from Tarcher- my dream publisher. Julia Cameron: Artist Way- continues to be a big hit for The Tarcher Publishing company. So currently my manuscript resides in the back of my sock drawer, while my deep desire to help artists transform from the inside-out continues to grow.

My pain comes from a lifetime of artistic experiences that one-by-one drove me to become incredibly cautious and careful around artists because of the dysfunction I experienced trying to share the music in my heart with them. It was the drama, self-destruction, withdrawal, denial, arrogance, insecurity, back stabbing and anger I saw in others that made me take the joyful music inside my heart and lock it away. This was not what tickled my funny bone and called my artistic name to the clarinet and it is not where artistic entrepreneurial vision comes from. As a child, it was a love for exploring my own artistry and sharing my creativity with others that seeded my entrepreneurial abilities.

And it broke my heart to pull away from my deepest desires to play the clarinet for my life’s work when I was at the top of my musical game, at the end of my days as a college student at Northwestern. I truly wanted then and still want to share my creativity intimately with others. And while I went on to build creative ventures over the past twenty- years, creatively finding a way to put my need to play my clarinet each time at the center of my ventures, my heart continued to feel pain.

So after twenty years of living with my pain it grew so strong and loud, I wrote Build A Blue Bike hoping if I did something positive about it- by writing a book to share with others what only my artistry and unique vision blended together can see- it would help others heal and the pain I felt would finally subside. But the pain did not stop. So when Build A Blue Bike did not sell to a major publisher, my dream and hope for it still, I created Entrepreneur The Arts®. But it was still not enough.

From there came The Bite-Size Arts Ensemble™ and somehow, as this ensemble has struggled to take flight, I realized that while the pain inside of me was duller and throbbed less, as my vision for what I could do with it was growing stronger and clearer, it was still inside of me. I know that our show What is Your Imagination Worth? A New Kind of ROI is going to really help those who experience it learn about how they can change, evolve and grow. But I need what my audiences learn about developing their imaginations, to become something real: something that nourish their hearts and others souls. Something made to last. Maybe even forever- or for at least a lifetime on this earth.

And now, finally, last night, at Flourish Studios, with Stanley Drucker in the house, The Institute for Arts Entrepreneurship™ has been born. Finally, after three and a half years of struggling, I feel like I have found the ignition key for my vision and a turning point for my heart to begin its work of healing.

You see, I want so badly to help you to discover your own vision, like I have. I want your deepest pain in life to become a vision of what you can positively change in the world that will help you create an artistic life filled with meaningful opportunities for you, and others, to learn from and endlessly grow. I know you will be happier and emotionally healthier the moment you decide to. I know when more of you are living a LIFE YOU DREAM that the dysfunction I see in the arts will slowly, but surely, change. I still so want to experience what our shared positive creativity and artistry can do for this world. Don’t you?

So what does it take to build your very own blue bike? One that will last forever, and ever, or as long as your vision can see, and until the pain in your heart has been nourished into health?

OK. If you are brave enough to consider trying to, here are a few things you have got to know:

#1 However long you think it is going to take to transform the pain in your heart into entrepreneurial vision– know that building a meaningful creative venture- one that is built to last- requires a large investment of time– at least a couple of years if not more.

#2 You need to be willing to set aside your need for clarity and perfection and be able to live with a tangled web of ideas at first- a mess- in the development stage of your personal transformation. Turning pain into vision is a process that is not neat and tidy. And you need excellent role models to help you navigate through so you find the most expeditious way. Nothing short will do. The bigger the pain the greater the vision can be and the longer it can take for your artistic vision to become clear and focused and financially able to take flight.

#3 You must be willing to continuously attempt to launch your ideas into the world knowing that you will need repeatedly to rebound from many failed attempts until you finally find some traction for them. You will be laughed at, ignored, disrespected, ridiculed, slighted and humbled by this process every single time it happens– until your vision is perfectly aligned with the pain in your heart and it ignites the transmission of your creative venture. And then… you will be celebrated like the hero everyone always knew you would become. (It is the hero’s journey we are talking about here. It is what has to happen for your artistry to take economic flight.)

#4 You need tenacity to fuel ideas. Consistent effort that is unwilling to stop–What is it that your heart needs most to not be in pain? Whatever that is, there lies the endless source of your tenacity.

#5 You need to be or become a great collaborative communicator. When we share our vision and receive feedback from others about it, we learn how we are being perceived. When we get it right, our vision will manifest itself into economic opportunities that seemingly will pop right up out of nowhere– and become our transportation into our future.

#6 And lastly, you need to have excellent ethical judgement. What goes around comes around. If you do what’s right every single time, eventually you will be rewarded. And if you do what is right and true for you, eventually your heart will feel whole and your ideas will roll and the money will flow…

#7 Remember–Where there is money, there is energy and where there is energy there is a lifetime of economic opportunity…

And politics aside- Isn’t this really what Obama keeps telling us? This IS our moment. WE are the future of history. OUR time has come. It is Now. Are you Ready?

Stanley Drucker at Flourish Studios, Chicago- Open to the Public

In Author: Lisa Canning, Current Events, ENTREPRENEUR THE ARTS on October 10, 2009 at 5:23 pm

Lisa's Clarinet Shop alternate logoIf you want to meet an artistic legend– come spend an afternoon hanging around with a bunch of clarinet lovers at Flourish Studio’s 3020 N Lincoln Avenue in Chicago on Sunday October 11th from 2-6. French wine will be paired with French Buffet clarinets for an afternoon of wine tasting, impromptu performances by Stanley and attendees, short and free chair massages all put together in honor of the legendary New York Philharmonic Principal Clarinetist, Stanley Drucker.

stanley-drucker-2009-5-28-18-21-9-1Stanley just ended a 60 year career with the New York Philharmonic. Having played over 10,000 concerts with the New York Philharmonic alone, Stanley just made the Guinness Book of World Records. Artistic orchestra careers like these are not the wave of artistic success in the future. Stanley is the last of an era and worth dropping in to meet.

The Future of Leadership in America

In Author: Lisa Canning, Creativity and Innovation, Intellectual Entrepreneurship, Outside Your Comfort Zone, Risk, The Idea on October 5, 2009 at 8:49 pm

I received this email from Rick Cherwitz this morning and it stopped and made me think– What can all of us trained artists do about changing these statistics? Would love your suggestions and I bet Rick would too..
_____________________________________________________________________________________________________________
Folks,

In the process of working on an article, as well as preparing for my interview for the national audio forum on diversity later this month (via Inside Higher Ed), I have pulled together some data with which you may be familiar.

These statistics should give us pause: (1) African Americans and Latinos comprise nearly 35% of all U.S. citizens in the age range of Ph.D. candidates. (2) 44% of the nation’s children come from underrepresented groups and this will grow to over 50% by 2023 and above 60% in 2050. (3) Yet these same groups constitute only 18% percent of bachelor’s degrees conferred, 12% of the total research doctorates awarded, and only about 21% of all graduate degrees. (4) While national data about first generation students is not available (or at least I have been unable to discover it), it is clear from my work locally with IE that the same issues/problems are faced by this population.

Unless substantial increases in each of these categories are made, our nation’s capacity to discover and disseminate knowledge–to be a world leader–will be seriously threatened, as will our ability to produce a well-trained workforce capable of keeping the U.S. competitive in the global economy.

Rick

________________________________________________________________
Richard A. Cherwitz, Ph.D.
Professor and Director, Intellectual Entrepreneurship (IE)
A Cross-Disciplinary Consortium: “Educating Citizen-Scholars”
Office of the Vice President for Diversity and Community Engagement
https://webspace.utexas.edu/cherwitz/www/ie/
Department of Communication Studies
The University of Texas 1 University Station A1105
Austin, Texas 78712
VOICE: (512) 471-1939 FAX: (512) 471-3504
https://webspace.utexas.edu/cherwitz/www/
spaj737@uts.cc.utexas.edu
________________________

It is Time for Artist to = True Visionary, True Leader

In Author: Lisa Canning, ENTREPRENEUR THE ARTS on September 30, 2009 at 4:38 am

Thanks to Shawn Bowers, my new social media associate here at ETA, we now have a wonderful press release for you to share with “your army” of believers– those individuals you know that believe in you and your ideas.

Your home made machete is here with your name on it. Are you ready?

Won’t you come and tackle opening hearts and minds with me? I sure need your help to.

This is the first of a series of press releases that Shawn will be writing to share information to others about ETA’s mission and its evolution and progress.

By the way, Shawn Bowers is a VERY talented young actor. He writes well too. I wonder what else Shawn can do?

Innovating Through Artistry can really change the world. Wasn’t “Vote for Change” what President Obama built and won his campaign on?

Conservative Fervor Fuels the ETA Flames as the Rallying Cry Goes Nationwide

Entrepreneur the Arts® founder Lisa Canning vocally responds to claims that the White House is pushing a propagandistic agenda through the National Endowment of the Arts.

A series of ultra-conservative articles critiquing the White House’s encouragement of the National Endowment of the Arts to pursue issues-based initiatives has sparked Entrepreneur the Arts® founder Lisa Canning and her fellow creators to speak out in support of artists with agendas.

Recently, the White House Office of Public Engagement, the Corporation for National and Community Service and the NEA hosted a conference call with a select group of arts leaders, many of whom were deeply involved in the 2008 presidential campaign. The transcript of the call stirred huge controversy based on the perception that the White House was asking artists to create propaganda in support of hot button issues such as health care, education or the environment.

In a post on her Entrepreneur the Arts Blog, noted artist and entrepreneur Lisa Canning refuted these criticisms with a simple yet powerful question: “What’s so wrong with having an agenda?”

“What’s wrong with the arts being vehicles for additional reflection on an issue, revealing deeper meaning to key messaging and shedding a bright light on agendas?” Canning asked. “That’s not ‘Partisan’ or ‘Socialism.’ That’s passion. Where is the open mindedness this country needs to utilize the power of the arts in new ways going to come from?”

Canning’s organization, Entrepreneur the Arts®, is leading a national movement to innovate through artistry. These efforts will culminate in the fall 2010 launch of the Institute for Arts Entrepreneurship™, a fully accredited training program for artists of all disciplines. The Institute for Arts Entrepreneurship™ will provide aspiring creatives the tools and methods to create sustainable businesses from their individual passions.

Entrepreneur the Arts® believes that the values inherent in great artistry, when wielded properly, are the perfect catalyst not just for individual success, but broad societal positive change.

“The power of artistry is more than playing a pretty piece or painting a pretty picture,” claims fellow ETA blogger David Cutler, author of the new book The Savvy Musician: Building a Career, Earning a Living, & Making a Difference. “When artists work to solve real problems, contribute meaningful experiences, and provide true leadership, these behaviors should be celebrated.”

Cutler, an Advisory Board Member to the Institute for Arts Entrepreneurship™, and many other artists, administrators and entrepreneurs, are joining ETA’s mission to make the starving artist a thing of the past and encourage you to do the same, no matter your politics.

“The agenda of innovation is a nonpartisan issue,” Canning said. “There are ways to do this. Business as Art, Government as Art, University as Art. But it all starts with sharing a vision– one that will help the world find a new way to perceive and utilize the strengths of your artistic gifts.”

The Entrepreneur the Arts Blog, updated daily with insights and inspiration from bloggers such as Canning and Cutler, can be found online at blog.EntrepreneurTheArts.com. More information on the Institute for Arts Entrepreneurship™ and ETA’s mission can be found at http://www.EntrepreneurTheArts.com. David Cutler’s book, The Savvy Musician: Building a Career, Earning a Living & Making a Difference, is available to order now at http://www.SavvyMusician.com and in stores on November 1, 2009.

Contact:

Lisa Canning, founder
Entrepreneur the Arts®
847-774-2938
http://www.EntrepreneurTheArts.com
http://blog.EntrepreneurTheArts.com

5 Decisions

In Author: Lisa Canning, Employees, ENTREPRENEUR THE ARTS, Entrepreneurial Evolution, Legal, Outside Your Comfort Zone, Risk on September 26, 2009 at 11:22 am

buffet-image.jpgJust got back from a wonderful clarinet-buying trip at Buffet-Crampon, the clarinet manufacturer I represent, who is in Jacksonville, Florida. It was an especially pleasant trip. My flights left and returned relatively on time, I was offered a convertible to drive as my rental car, and the B&B I always stay at, The Fig Tree Inn, offered me a new room – the nautical room- which I loved.

AND searching for great clarinets felt particularly easy this time. (I swear the French have good days and bad days drilling those damn holes in grenadilla wood. But this time, the great instruments fell one right after another all in a few serial number rows.)

dreamstime_6275191Anyway, while I was having all this fun, I had a thought that you might enjoy reading about 5 decisions I made this week. So here they are in no particular order:

Five. My ability to have insight into a situation, make a decision and take action quickly– usually a skill set that makes me money, saves me time and I trust to protect my entrepreneurial life, cost me. I was just about to close on a small condo in the city, that I intended to use periodically and also rent out occasionally to clients, when abruptly the mortgage company cancelled their mortgage commitment to me. I had made the mistake of advertising it online at Lisa’s Clarinet Shop that it would soon be available to customers passing through town. This particular mortgage company, as is the case now with so many of them, will not currently write any investment property mortgages. I did not think of this property as an investment property so it never dawned on me they would–my mistake. As a result, the seller became impatient and I lost the property.

Oh well. A bomb blew up in the mine field. It happens. ( It’s just in hindsight you feel pretty dumb. It’s that classically-trained-perfect-artist-syndrome inside of me- got to do it “perfectly” EVERY time. Though, neither my real estate broker or attorney thought to ask the question either… hmmm- they are suppose to be my trusted advisors who guide me to achieve what I am trying to accomplish. That is what I pay them for.)

Four. I made the decision of changing my new Not for Profit ensemble, The Bite-Size Arts Ensemble™, to a DBA (“doing business as”) designation, underneath the umbrella of Entrepreneur The Arts®. By doing so, I have turned ETA into a Not-For-Profit. Up until right now, ETA did not have a corporate identity. The reason I decided to do this is because truly the work of ETA is mission based. Changing the way WE ALL think about, and learn to create and act on, the imaginative potency of the arts as a catalyst for change- for us, inside corporations, universities and government too– just like President Obama is trying to do again by utilizing the creativity and artistry inside the NEA to communicate his agenda to the American people- this is a mission that is going to take a village and should be a NFP. (Oh, and if your not sure if you believe me google the equivalent of “The White House in bed with the NEA” and include a few words like propaganda, partisanship and socialism. Is this really what you want to see happen? Are we really going to lie down and just accept letting others lead us towards becoming an extinct breed? Does innovating your artistry matter to you? What if this is truly how you need to learn to leverage your artistry so you can experience change– and see how someone can change how they feel about themselves and the world because of what you do? )

Three. Likewise, I had an inactive LLC (Limited Liability Corporation) set up for the book I wrote. The one that Susan Schulman, (Richard Florida’s agent) agreed to represent on my behalf, Starving Artist Not! (That at Susan’s insistence became Build A Blue Bike) — but the book never sold–

And so this legal entity has been sitting idle.

So this week, I decided to remove the name Starving Artist Not! on the articles of incorporation document and sent a name change to the Secretary of State to replace it with The Institute for Arts Entrepreneurship™. Since The Institute of Arts Entrepreneurship™ is founded in the concepts of developing an artist into an artistic entrepreneur, the same founding principals in my book, it seemed to make sense. And of equal importance, since the school’s purpose is to help artists create artistic ventures, and not to act as angel investors, we will not, and cannot, assume liability for others actions or businesses.

Equally, this change in our legal status made good sense– we should be an LLC and limit our liability.

Two. I decided to hire, part-time, an actor, Shawn Bowers, who has this amazing gift for social media. After careful consideration I decided if social media was good enough as the primary PR engine for President Obama’s campaign to be elected as President, its plenty good enough to serve as the platform for my PR to promote ETA and IAE. Shawn wrote the press release titled “Chicago Arts Incubator at Flourish Studios” in two hours beautifully, didn’t he? On his first week on the job he set up a Facebook page, Twitter account and identified over 50 blogs and websites to send press to about ETA, Flourish Studios and The Institute for Arts Entrepreneurship™. He is off to an A+ start.

One. I managed to decide I would submit an mp3 of my recording of “Shiva” to the folks at UT- Austin who are in charge of organizing the The International Clarinet Association Conference for 2010. I asked to play and I think they might just let me– but I’m NOT advertising they are here. (That already cost me once. I hope the lesson is now learned.) Bless their hearts- really. They get SO MANY requests and everyone comes with their agenda’s jockeying for position– I hate to add one more to their load.. it seems always so political to me. Most of these conferences feature the same twenty-five GREAT artists year after year. No imagination required. Hope this one in Austin steps outside the ICA’s comfort zone a little bit and extends far into the great musical list of creative imaginative and freelancing less-well-known clarinetists.

Is this a joke?

In Author: Lisa Canning, Current Events, ENTREPRENEUR THE ARTS, Interesting Articles, Outside Your Comfort Zone on September 22, 2009 at 10:16 am

I have read and re-read these two blog posts- one by ultra conservative art critic, Roger Kimball, and the other written by film maker, Patrick Courrielche, about The NEA working closely with the White House. I simply don’t understand what the hoopla is all about? What? Our government IS NOT ALLOWED to try and become more innovative and actual effectuate change in the country as a result?

NO. We can’t have that!

What’s so wrong with having an agenda? What’s wrong with the arts being vehicles for additional reflection on an issue, revealing deeper meaning to key messaging and shedding a bright light on agendas? That’s not ‘Partisan’ or ‘Socialism.’ That’s passion.

WHO IN LIFE DOES NOT HAVE AN AGENDA? Agenda’s are a part of life- they run our meetings efficiently and they allow us to know where someone stands. Can’t we learn to WORK TOGETHER with all our agenda’s? Can’t we learn how to compromise and appreciate different points of view? Does it all have to be about conquering and overpowering? What about sharing ideas and leveraging combined strengths ethically to create a truly awe inspiring win-win?

Where is the open mindedness this country needs to utilize the power of the arts in new ways going to come from? It is going to take a village…… Who is going to build that bridge to the White House? Could it be you and me?

Sit down and let these two reads strengthen your resolve and faith in just how innovative the arts really CAN BE- RIGHT NOW. President Obama gets it. There IS Hope and it DOES float.

Remember the rules that apply to true revolutionary change: Step #1 dismiss it, ignore it, turn your back on it, Step #2 rebel violently against it (I think these articles reflect this point of view- and how) Step #3 Fully embrace the change and accept it as if it were the standard and expected all along.

As I see it– this is really good news. The call to the battle field has rung. We are in the beginning of Step #2.

So, will you join me on this battle field and support Innovating Through Artistry?

For God’s Sake– please won’t you join me and help me?

I have a box of home made machetes if you prefer to imagine our joint combined efforts more akin to beating back the bushes together discovering what happens when we use our imaginations to help others deepen their own– its amazing but they usually become more of who they are and hopefully more tolerant and open minded. Pigs really can fly. Minds and hearts can open and change. Peace can be reached. Interdisciplinary collaboration is our future. Our economic life-line is arriving- its finally almost here…. but not without you. I need you to join me- actively.

What can you do to start a dialogue with your village- your army of friends, fans and family, about ETA’s point of view? What’s your ETA to Entrepreneur The Arts? Are you ready to serve and discover how you too can make a difference? And YES, THIS IS MY AGENDA! Someone, please tell me what is wrong with it? I am trying to create a win-win-win-win-win….. and another win. There ARE ways to do this. Business as Art, Government as Art and The University as Art do mix- this combination offers loads of feature and benefits for artists to deliver, just like the taste of oil mixed with vinegar does. But all this starts with you sharing a vision– one that will help the world find a new way to perceive and utilize the strengths of your gifts.

Explosive New Audio Reveals White House Using NEA to Push Partisian Agenda written by Patrick Courrielche. Patrick Courrielche is a filmmaker, marketer, and art community consultant based in Los Angeles.

And also from the ULTRA conservative U.S. art critic and social commentator, Roger Kimball. National Endowment for the Arts Renamed National Endowment for Propaganda. Stay Tuned. “This is Only the Beginning.

ETA Winner Eli Epstein Filming in LA

In Author: Lisa Canning, ENTREPRENEUR THE ARTS on September 21, 2009 at 8:56 pm

Heartbeat of AmericaThis morning the winner of the first round of The ETA competition, Eli Epstein, jetted off to LA to the Heartbeat of America Studio to film his 30 minute segment about his innovative Inside Out Concert Programming.

Not only will Eli benefit from having this very professionally produced marketing piece, that will be edited in 3 10 minute segments for him to utilize in developing his brand, but I can also tell you that Eli has ALREADY landed an amazing opportunity as a result of winning the competition.

One of the major symphony orchestras in the United States has hired Eli to do a number of pre-concert lectures utilizing his Inside Out Concert Programming. For all of you in the classical music world take notice! This is a MAJOR breakthrough. Classical musicians and administrators of classical music, by and large, are very conservative with their ideas and approach to market development.

eta-logo-revisedThere is still time to enter Round II of the ETA competition. What’s your ETA to Entrepreneur The Arts?

Creating Critical Mass – Making the Cultural Connection

In Author: Lisa Canning, Current Events, Networking, WEBSITES & BLOGS on September 19, 2009 at 5:56 pm

Received this email from the Executive Director of The Fresno Coalition for Arts, Science and History and thought all of you would be interested in their “Creating Critical Mass” Project…
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Any effective social movement throughout time can be traced to 3% of the population working together to make it happen – critical mass. In Fresno that’s 15,000 people. 15,000. Not that many people really. We can get 15,000 people united to the cultural arts.

If we had 15,000 people connected and engaged in a thriving cultural arts sector we would have a very different place to live.

Imagine what we could do.

At this year’s Cultural Arts Conference on 10/2, we, the cultural arts providers, community, business and public leaderships dedicated to a thriving cultural community, come together to create our 3% and mobilize behind our first Critical Mass project – the Fresno centralized event calendar.

Go to www.fcash.org. The cost is only $45 for the day, $65 if you want to go to the Funders’ Breakfast.

We’re also trying a grand experiment – the morning State of the Arts session is being done Pecha Kucha style! No one that we know of has ever done a part of a conference Pecha Kucha style. Kiel and Travis are moderating it and it will either be a fabulous success or a major flop.

Come. Be a part of making something amazing happen.

Cynthia Cooper
Executive Director
Fresno Coalition for Arts, Science & History
1401 Fulton Street, S-904
Fresno, CA 93728
559-286-8282 Cell
559-485-1100 Fax
ccooper@fcash.org
http://www.fcash.org

10/2 Third Annual Cultural Arts Conference
Creating Critical Mass – Making the Cultural Connection
Fresno Coalition for Arts, Science & History
1401 Fulton Street Suite 904 Fresno, CA 93721 United States
559-485-1100
info@fcash.org
http://www.fcash.org

Chicago Arts Incubator at Flourish Studios

In Author: Lisa Canning, Entrepreneurial Evolution, Entrepreneurial Tool Box on September 19, 2009 at 3:44 am

StarvingArtist©2009Flourish Studios Opens New Incubator Program to Turn Local Artists Into Successful Entrepreneurs

Flourish Studios, in association with Entrepreneur the Arts®, to offer retail space and intensive marketing and selling training at no cost to Chicago artists. The Flourish Artisan Program aims to give creators of all disciplines the tools they need to make the “starving artist” a thing of the past.

Chicago, IL – September 17, 2009 – Flourish Studios, in association with Entrepreneur The Arts®, is proud to announce a unique new artist development program tasked with helping local artists of all disciplines become thriving entrepreneurs. The Flourish Artisan Program gives visual artists a home on the Flourish retail floor, as well as intensive sales and marketing training at no cost to help simultaneously achieve their highest creative and business potential.

Founded by Dr. Julia M. Rahn, Ph. D., Flourish Studios is a multi-faceted learning gallery and retail space in the heart of Lakeview focused on building life skills to live our very best life. As a Clinical Psychologist with more than ten years experience helping people meet their individual goals, Dr. Julia created Flourish to be a relaxed oasis in an otherwise chaotic world, where clients can learn to create positive change at their own pace using the methods they find most inviting.

“It only made sense that Flourish would be the perfect home to launch this vital new program that aims to cultivate a new era of entrepreneurship and personal change in the Chicago arts community,” Dr. Julia said. “We believe that life is an ongoing creative project, and we’re looking forward to giving more people the means to find success through mindful self-expression.”

Accepted artists will be given space on the thriving Flourish retail floor to sell their work at a 50/50 profit split. To aid their new venture, artists will also receive a free marketing and business course with Entrepreneur the Arts® founder Lisa Canning on the intricacies of creating, branding and selling a viable product in today’s marketplace. There is no cost to the program, though creators will be expected to work 5 unpaid hours weekly in the Flourish retail space, to develop sales experience and market recognition for their emerging brands.

Upon completion of the Flourish Artisan Program, participants will get the chance to extend their relationship with Flourish via a low rent model of $100 and up for truly high end floor space for their product. This allows artisans to continue developing their independent business and credibility with the rare benefit of having a brick and mortar retail home.

To host this one-of-a-kind program, Flourish and Dr. Julia turned to Entrepreneur the Arts® founder Lisa Canning, an accomplished entrepreneur, artist and educator whose resume speaks for itself. Over the last twenty five years, Canning has created not one, but six multi-million dollar ventures, ranging from real estate property management to a musical mail-order and rental business. Her current venture, Lisa’s Clarinet Shop, now requires only 20 hours a week to produce a six-figure income. As a renowned clarinetist, Canning also understands the unique challenges that face artists in their respective communities. With her next wave of ventures, Canning has turned her attention to sharing that experience with artists-on-the-rise. The first of these, Entrepreneur The Arts®, is an innovative training resource for artists, corporations, universities and governments that can be found on-line at http://www.EntrepreneurTheArts.com.

“I hold a passionate belief that the ‘starving artist,’ need no longer exist,” Canning said. “It’s an antiquated concept. In fact, artists are in the perfect position to prosper. The personal discipline and integrity that the arts foster give creators an automatic head start on the skills necessary to create a viable independent business. My goal is simply to show them how to wield those powers for the greatest good and, hopefully, the greatest profit.”

The Flourish Artisan Program is the first in a series of outreach initiatives designed to spread Canning’s bold battle cry for creators to Entrepreneur the Arts®. It’s not just a name, it’s a call to arms for those millions of starving artists to change the way they create, promote and sell so that they need starve no longer. The partnership between Lisa Canning and Dr. Julia Rahn will culminate in the Fall 2010 launch of the Institute for Arts Entrepreneurship™ at Flourish Studios. This fully accredited two-year training program is focused on artistic venture creation and servant leadership. Canning developed the Institute for Arts Entrepreneurship™ to fill a void left by most liberal arts academies, which emphasize the creative work without addressing the realistic concerns of turning that work into a sustainable lifestyle.

The Flourish Artisan Program starts it’s first wave of classes on October 5, 2009. Artists are encouraged to contact Lisa@EntrepreneurTheArts.com or call 847-774-2938 for more information on how to apply. For more information on Flourish Studios and their full calendar of programs, visit them on the web at http://www.ICanFlourish.com.

Contact:
Lisa Canning, founder
Entrepreneur the Arts®
847-774-2938
http://www.EntrepreneurTheArts.com

Big hearts come from Art

In Author: Lisa Canning, Creative Support, Emotional Intelligence, Leadership, Outside Your Comfort Zone, Writing on September 18, 2009 at 5:25 am

Let Your Heart SoarWhat the world needs more than ever is to discover who we are.

Do you know who you are?
Still holding your one-way ticket there?

Big hearts come from Art.
YOUR IMAGINATION won’t dream small.

Wear your art on your sleeve with me.
Let me see you soar into the person you most want to become.

Today was a great day…. how about for you?

Fractured U. – School’s in Session

In Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box on September 17, 2009 at 4:55 pm

Last year Fractured Atlas piloted Fractured U. as a simple series of introductory online business courses that address the emerging needs of artists and arts managers. Now, after conducting surveys, interviews and putting a callout for proposals for artist tailored courses, they have a new improved line-up of offerings.

Currently, Fractured U has three core introductory courses available:

Professional Identity Demystified – At this point in your life, you have probably tried to answer the question: “Who am I?” many times over. If you’ve been successful enough to figure out that you are a creative professional, then you’ve already made huge strides towards demystifying your professional identity. However, there is more work to be done. This course walks you through some basic steps to clarify your professional identity that will lay the foundation for all the strategic planning work to come.

Marketing Demystified – As an artist or arts organization, you have to be able to market your creative offering. And, since you’ll be competing with other art professionals, as well as every other place people spend their discretionary income (e.g. restaurants, bars, clubs, movies, amusement parks, sporting events, etc.); you need to make sure your efforts are targeted and compelling. This is an introductory course that will explain marketing basics like market research, segmentation, positioning, pricing, distribution, promotion, and designing your creative offering.

Fundraising Demystified – Producing art is generally not inexpensive. We as artists need money to survive and to make our art. But many of us don’t always have full-time, salaried jobs or trust funds. So, how do we go about paying for the work that we want to produce? We fundraise! This course is an introductory course that breaks down the overwhelming world of fundraising into very manageable concepts and tools.

Over the fall semester Fractured Atlas will gradually launch more advance courses on topics such as:

Social Media Marketing

Shopping Your Screenplay

Presentation Venues

Board Development

Agency

Organization Management

Advanced Fundraising

Accounting

Art Access

Becoming a Legal Business Entity

Check out the new and improved Fractured U. They are a great organization doing meaningful work.

Meet me in the land mine field…

In Author: Lisa Canning, ENTREPRENEUR THE ARTS, Entrepreneurial Evolution, Entrepreneurial Tool Box, Leadership, Marketing, Money, Networking, Outside Your Comfort Zone on September 15, 2009 at 11:30 am

dreamstime_3947474Are you ready to learn how to dance your way through a land mine field for your best entrepreneurial idea? Or perhaps you need a better one to be willing to try….

Remember my friends from my post An Entrepreneurial Lesson and a Little Bit of Magic? Well, they seem to have fox trotted right past more than a few explosives. They have managed to find new space at a price they can finally afford, allowing their business to survive, but not with the landlord I referred to in the post. Of course many weeks of negotiation and uncertainty had to pass to bring them to this point.. and I am sure a few sleepless nights as well wondering if they would get through this…

Remember those 200 film editors I told you about in my post 200 Resumes, $1200.00 dollars? Well, I have received a total of 373 resumes from out-of- work or under employed freelance film editors wondering how they too can get through this period of time and make the bucks they need to survive.

Entrepreneurship is NOT for the faint of heart. You need an original idea or a new twist on an old one to stand out from the crowd in your field. This alone can seems difficult to find, as evident by 373 film editors in Chicago alone- and counting- looking for work.

And yet having entrepreneurial vision does NOT mean your entrepreneurial idea will work smoothly, quickly or be easy to scale, let alone survive, no matter how good and valuable it is– as my entrepreneurial friends from the first post I mentioned demonstrate.

Having vision ONLY means you see a unique path that you feel will have value to others and are inspired to try and turn into reality. The REAL HEAVY lifting comes from actually beginning to navigate your way THROUGH the obstacle filled field in front of you to turn your vision into a valuable resource for others and, as such, an income producing path. (Let the rumba begin!)

So, how long does it take to do this? And how difficult is it, really? ( Funny you should ask. It seems I have been in need of reminding myself of the answer to this very same question lately.)

It all depends on:

How much time you spend daily focusing on what you uniquely have to deliver and who will want it.

Your sense of urgency to generate income.

Your willingness to actively interact and learn from every interaction with potential customers until you identify how to explain and deliver your goods or services to your audience and profit.

Your willingness to fail with skill and grace, but openly and publicly, until you get it right.

Having a source of income to be able to keep at it until things click in place.

Your willingness to accept that a good idea is not enough… you need self confidence, tenacity and to figure out exactly how to market the hell out of your ideas without running out of cash until they resonate with others.

None of these skills, in my opinion, are any harder than learning how to excel at your artistry. They just are riddled with different problems, new challenges and a few explosives. What in life isn’t….