Innovating Through Artistry

Isn’t it Time You Became a Savvy Artist?

In Author: David Cutler, ENTREPRENEUR THE ARTS, Entrepreneurial Tool Box on November 3, 2009 at 3:56 am

Chapter03It’s clear. The evidence is indisputable.  You’re a talented artist.  Really talented.  And accomplished.  You work hard, and have a top notch education.  Heck, you’re even good looking!  A prosperous life in music is nearly guaranteed, no?   

Unfortunately, no.  Not by a long shot.  But you surely realize this already. 

Being talented is wonderful, but technical skills alone do not assure a successful life in this business! Savvy artists have huge advantages over the others, and it’s no mystery why. They work pro-actively to build their career, making smart choices that allow them to earn a good living, and make a positive difference. In addition to outstanding artistic ability, the savviest artists:

  1. Dream big
  2. Think creatively
  3. Take risks and are willing to fail (or even succeed!)
  4. Create opportunities where they don’t exist
  5. Understand the nuts and bolts of the business
  6. Invent remarkable products
  7. Distinguish their work
  8. Take the initiative
  9. Follow through
  10. Build a strong brand
  11. Prioritize both content AND presentation
  12. Market extraordinarily
  13. Comprehend money matters
  14. Fundraise effectively
  15. Educate powerfully
  16. Embrace technology
  17. Excel with people skills
  18. Maintain a strong network
  19. Assemble an outstanding team
  20. Leave a legacy

Obviously, few people are experts in every category above.  When a weakness occurs, you have three options: 1) develop the skill (costs energy), 2) hire someone else to help (costs money), or 3) forfeit opportunities (costs success).  But most people who architect a fulfilling life in music exhibit many of these characteristics.

My new book, The Savvy Musician: Building a Career, Earning a Living, & Making a Difference (officially released today, though pre-release copies have been available for a few months), tackles each of these issues.  Though focusing on musicians, lessons taught apply directly to artists of all disciplines.  This comprehensive resource is packed with detailed strategies for success alongside examples of real life role models.  Whether hoping to augment income, stand out from a competitive field, add variety to activities, or erect an empire, The Savvy Musician will help you find ways to thrive under any circumstances. 

But it’s only a book.  As Ranaan Meyer, bassist of Time for Three, noted: 

The Savvy Musician unveils a vision for a healthy [artistic] future, articulating 99% of what we need to do.  The missing percentage is YOU.”

 Isn’t it time you became a savvy artist?

To learn more about “The Savvy Musician,” and for a wide array of free resources, visit www.SavvyMusician.com.

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  1. This is a very nicely written plug for The Savvy Musician. It emphasizes why musicians should buy the book ( what it can do for them) and also that it is a well-written publication.

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