Innovating Through Artistry

When 1+1= 4

In BOOKS: Learn and Grow, Emotional Intelligence, The Idea on June 24, 2008 at 8:07 pm

How can 1+1=4? When can you add two parts together and produce far more than their combined total?

In Benjamin Zander’s book, The Art of Possibility, he share’s this story:

” A shoe factory send two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying:


The other writes back triumphantly


To the marketing expert who sees no shoes, all the evidence points to hopelessness. To his colleague, the same condition points to abundance and possibility.”

So let me ask you, dear reader, how can these two people see things so entirely differently?

Could it be, perhaps, because we allow the world to be seen through our eyes with already predetermined outcomes- stories- and maps- that we know how to read and follow?

We learn through conditioning based on our environment and the individual influences of those around us. And we use what we learn to map out a guided tour to lead us to what we believe is the only possible right conclusion about a situation or even a math problem.

But what if there is another way to think about what you can create? What if the “art” of entrepreneurship in the arts is to recognize the opportunity your creativity has to destroy barriers in your thought, build new models of possibility and create abundance through your artistry in ways that only you can begin to imagine?

So, let me ask you again, When can 1+1= 4……

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