Innovating Through Artistry

Music Biz Insights

In Interesting Articles, WEBSITES & BLOGS on January 30, 2008 at 12:21 am

Peter Spellman is a man of many talents. As a teacher he is the director of career development at Berklee College of Music, Boston. As a seasoned entrepreneur, he runs and owns Music Business Solutions. As an author, Peter has published a number of music business development guides including The Musician’s Internet: Online Strategies for Success in the Music Industry (2002, Berklee Press) and The Self-Promoting Musician: Strategies for Independent Music Success (2000, Berklee Press). All of his published work can be found by clicking here.

Peter also publishes a free newsletter called Music Biz Insights. Here is an excerpt from his last one. If you would like to sign up for it go to



Nokia, whose ambitions seem to include a strong presence on the net and all new media, as well as via mobile, has surveyed 9000 trend-setters globally for a study designed to predict the future of music and entertainment. Based on the study, Nokia is predicting that by 2012, 25% of all entertainment will be “Circular” – both created and consumed within peer communities.

I think this is key as we move forward in the current phase of “creative destruction.” Get to know your fans, customers and clients like you never have before. They are your chief asset and the better you know them, the better you can communicate with them, build loyalty and enlist them in lending their support to you and your music projects. Involve them, empower them, mobilize them, let them co-create with you. None of us knows what all of us know. Build a community, a fan club, a subscription service and learn how to pool the wisdom
of your following.

Check out Nokia’s video presentation in several ongoing parts on this theme and others at

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The Vienna Vegetable Orchestra is coming to Britain.The ensemble, which performs on instruments made of fresh vegetables, will play at the Huddersfield Contemporary Music Festival.

The 11-strong group carve their produce before every show, using celeriac bongos, carrot recorders and the multi-vegetable ‘cucumberphone’. They play a range of music from contemporary to house, jazz to classical, reports the Daily Telegraph.

Performances promise to “appeal to all the senses”, and the audience is usually offered fresh vegetable soup made from the instruments after shows.

But hungry fans in Huddersfield will be disappointed – health and safety regulations mean soup is banned – even without the parts the orchestra have blown on. Nicklaus Gansterer, co-founder of the orchestra, explained how it all began: “We got the idea one day while we were cooking and chopping tomatoes.”

“We got fascinated with the sound the chopping made, and from that moment we have started to hear music in a new way.”

They perform 20 to 30 times a year around the world, including benefit concerts for vegetable workers in Southern Spain, who the musicians say endure “inhumane conditions”.

Source: Ananova, 11/19/07

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